Ross County, Ohio, has witnessed a dramatic transformation thanks to a record-breaking $155 million economic contribution from tourism in the past year. According to the latest economic impact report by TourismOhio and Visit Ross County, this surge in tourism has significantly boosted local jobs, enhanced public resources, and driven economic development across various sectors.
This incredible growth not only showcases the power of tourism but also underscores how focused efforts in destination marketing and visitor experiences can yield substantial returns for small counties like Ross.
Learn more about Ohio tourism trends here.
A Major Win for the Local Economy
The $155 million generated through visitor spending in Ross County reflects a remarkable recovery and growth pattern, especially in a post-pandemic economy. In 2023, the area welcomed more tourists than ever before, eager to explore historic attractions like Adena Mansion & Gardens, Hopewell Culture National Historical Park, and the charming streets of downtown Chillicothe.
“Tourism is not just about bringing in visitors,” said Melody Young, Executive Director of the Ross-Chillicothe Convention and Visitors Bureau. “It’s about strengthening our community. That $155 million helps support schools, roadways, and hundreds of families who work in tourism-related fields.”
Explore Chillicothe’s historic sites and tours.
Job Creation and Support for Over 1,400 Workers
One of the most striking outcomes of the tourism boom is its effect on employment. The report indicates that more than 1,400 jobs in Ross County were directly supported by the tourism sector in 2023 alone. These include positions in hospitality, retail, entertainment, and food services.
Such job growth is especially vital for counties like Ross, where local economies are heavily dependent on seasonal or part-time employment opportunities.
“These are not just numbers. These are real people, earning real wages, building real futures,” said County Commissioner Dwight Garrett. “Tourism is a backbone we can rely on.”
Check the full tourism report on TourismOhio’s site.
Public Resources See Tangible Improvements
The financial influx from tourism has also led to visible upgrades in local infrastructure. County parks received maintenance funding, downtown lighting was enhanced, and increased revenue helped the Chillicothe Police Department invest in better patrol systems, improving both aesthetics and public safety.
Sales taxes collected from tourism-related businesses have been reinvested into public school programs and community initiatives. The ripple effect continues to benefit both residents and future visitors.
A part of this success comes from smart partnerships between government bodies, private event organizers, and community-driven campaigns that promote Ross County as a welcoming, accessible travel destination.
Discover community investment initiatives in Ross County.
Tourism Anchored in Culture, History, and Festivals
Ross County offers a rich blend of heritage and hospitality that has made it a key attraction in southern Ohio. Festivals like The Feast of the Flowering Moon and Tecumseh! Outdoor Drama draw tens of thousands of attendees every year, helping boost revenue in hotels, restaurants, and transportation services.
Local museums, antique shops, and the Great Seal State Park have become must-visit locations for weekend travelers and history buffs.
Plan your trip with Ohio’s travel planner.
Targeted Marketing Pays Off
Visit Ross County has successfully leveraged digital marketing strategies, social media campaigns, and partnerships with regional influencers to spread awareness about what the county has to offer. These efforts have attracted tourists from neighboring states and beyond.
“The reach we’ve gained online has been game-changing,” Young added. “From Chicago to Charlotte, people are discovering Ross County in ways we hadn’t seen before.”
This year, the bureau aims to launch a new mobile-friendly travel guide and expand its digital storytelling to appeal to millennial and Gen Z travelers looking for off-the-beaten-path experiences.
Follow Ross County’s travel updates.
Sustainability and Long-Term Planning
Officials have also stressed that sustaining this momentum requires long-term planning. Investments in green tourism, preservation of historic landmarks, and infrastructure development are now top priorities.
A new strategic plan is in the works, aimed at diversifying tourism offerings while preserving the authenticity of Ross County’s small-town charm.
From hiking trails and heritage tours to bed-and-breakfast stays and culinary delights, Ross County is becoming a well-rounded tourism destination that caters to all age groups and interests.
Check out Ohio’s sustainable tourism roadmap.
A Model for Other Counties
With a total of $155 million in tourism-driven revenue, over 1,400 jobs created, and improved public services across sectors, Ross County has become a benchmark for how rural destinations can thrive through tourism.
“Ross County is a story of resilience and vision,” said Lydia Mihalik, Director of the Ohio Department of Development. “We’re proud to see how our local partners have used tourism not just for growth—but for transformation.”
The Ross-Chillicothe Convention and Visitors Bureau encourages travelers to experience the region firsthand and discover why so many are choosing to spend their time—and money—here.
For more details and to download the full economic impact report, visit
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