Every year, the Super Bowl isn’t just about football—it’s also the biggest night for commercials. Companies spend millions to create ads that will capture attention, make people laugh, or even bring tears to their eyes. Some ads succeed, becoming instant classics, while others fall flat.
Bentley University’s 2025 Meter Marketing Spotlight has ranked this year’s best and worst Super Bowl commercials. Here are the top five winners and the bottom five disappointments of the year.
Top 5 Super Bowl Ads of 2025
1. Amazon – “Echo AI’s Big Game Surprise”
Amazon took the top spot this year with a commercial that perfectly blended humor and futuristic technology. The ad showcased the newest version of Alexa, which could predict users’ needs before they even asked. With funny celebrity cameos and a surprising twist ending, this ad was a fan favorite.
This ad resonated with audiences because of its blend of entertainment and innovation. The clever dialogue, coupled with the smooth integration of artificial intelligence, made it both futuristic and relatable. Social media was buzzing with praise, with many users sharing their excitement for Amazon’s upcoming AI features. The ad didn’t just entertain; it also built anticipation for the product’s real-world release.
2. Coca-Cola – “A Sip of Nostalgia”
Coca-Cola won hearts with an emotional commercial featuring a grandfather and grandson bonding over a classic Coke bottle. Flashbacks took viewers through the decades, showing how Coca-Cola has remained a part of family traditions. The ad’s powerful message of connection resonated with many.
The storytelling in this ad struck an emotional chord with viewers. Nostalgia is a strong marketing tool, and Coca-Cola expertly used it to connect with multiple generations. Many people shared their own memories of enjoying a Coke with loved ones, proving that the brand’s message was both timeless and relevant. The ad’s use of warm colors, sentimental music, and touching family moments further deepened its impact.
3. Doritos – “Crunch Time Heist”
Doritos delivered yet another hilarious and action-packed commercial. This year’s ad featured a group of snack-loving thieves trying to steal a top-secret Doritos flavor. With high-energy stunts and a surprising celebrity reveal, it kept viewers entertained from start to finish.
Doritos is known for its humorous and unpredictable commercials, and this one was no different. The thrilling chase sequences and comedic timing kept viewers engaged. The surprise celebrity cameo at the end had social media users talking for hours. The brand successfully combined humor with suspense, making it a top-rated ad.
4. Tesla – “The Future is Now”
Tesla impressed audiences with a visually stunning ad showcasing their latest self-driving car technology. The commercial, set in a futuristic city, highlighted the company’s advancements in AI and sustainability. It left viewers excited about the possibilities of the future.
Tesla’s approach to advertising has always been about innovation, and this ad was no exception. The sleek visuals, combined with an inspiring voiceover, positioned Tesla as a leader in cutting-edge technology. The message was clear: Tesla isn’t just about cars; it’s about shaping the future. Consumers appreciated the blend of excitement and forward-thinking ideas.
5. Disney+ – “Magic in Every Screen”
Disney+ melted hearts with a beautifully animated commercial celebrating the joy of storytelling. The ad showed characters from classic Disney movies coming to life as families watched together. The combination of nostalgia and wonder made it a standout favorite.
The ad played on Disney’s strength—its ability to make audiences feel magical. Featuring beloved characters from past and present, the commercial reminded viewers why Disney has remained a household name for generations. The animation was seamless, and the music added to the magic. This was a feel-good ad that made viewers smile and reminded them of the joy of storytelling.
Bottom 5 Super Bowl Ads of 2025
1. CryptoCoin – “Trust Us, Again”
CryptoCoin tried to rebuild trust in cryptocurrency after a rough financial year, but their ad backfired. Featuring an awkward monologue from an unknown spokesperson, the commercial felt forced and unconvincing. Viewers weren’t buying it—literally or figuratively.
The crypto industry has had a rocky reputation, and this ad failed to restore faith in its reliability. The spokesperson’s scripted delivery made the message feel inauthentic, and the lack of clear direction left audiences confused. Instead of reassuring potential investors, the ad only raised more doubts.
2. FastCharge Energy – “Too Much Energy”
FastCharge Energy’s commercial was meant to be high-energy but ended up feeling chaotic. With flashing lights, loud music, and a storyline that made no sense, it left viewers more confused than excited. Many complained that it was overwhelming to watch.
FastCharge Energy took the idea of “high-energy” too far. The commercial’s rapid cuts, excessive special effects, and random celebrity cameos made it hard to follow. Instead of getting people hyped for the drink, it left them feeling dizzy. The backlash on social media was immediate, with many viewers saying they had to look away due to the overwhelming visuals.
3. MegaBurger – “Bigger Isn’t Always Better”
MegaBurger’s attempt at humor fell flat with an ad featuring an absurdly oversized burger that no one could actually eat. Instead of being funny, the commercial came off as unappetizing. Social media reactions were brutal, with many calling it “cringeworthy.”
The concept of exaggeration in food commercials isn’t new, but MegaBurger took it to an extreme that wasn’t appealing. Viewers found the imagery of an impossibly large, messy burger more off-putting than amusing. The ad also lacked a clear message, leaving audiences unsure of what the company was trying to promote.
4. NewBank – “Financial Freedom, Sort Of”
NewBank’s ad aimed to promote its latest financial services but ended up sounding tone-deaf. With rising concerns about economic struggles, an ad that made banking sound “fun” didn’t sit well with many viewers. People felt it was out of touch with reality.
Financial institutions must tread carefully when addressing money-related topics, and NewBank missed the mark. The upbeat music and exaggerated happiness in the ad felt disconnected from the financial hardships many people face. Instead of feeling reassured, viewers felt alienated.
5. Zippy Delivery – “Faster Than You Think”
Zippy Delivery tried to show how quick their service was, but the commercial’s exaggerated scenes—like a delivery person outrunning a cheetah—felt too unrealistic. Instead of impressing viewers, it became a joke on social media.
Exaggeration can be funny, but in this case, it was just too much. The idea of a delivery driver moving at superhuman speed was so over-the-top that it overshadowed the actual service being advertised. Audiences were left laughing at the absurdity rather than appreciating the company’s fast delivery promise.
Final Thoughts
Super Bowl ads can make or break a brand’s reputation. This year, companies like Amazon and Coca-Cola proved that creativity, emotion, and humor still win over audiences. On the other hand, brands that missed the mark faced online backlash.
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