ShopHQ, a well-known television shopping network, is going through some serious changes. The company recently announced another round of layoffs, which will affect 72 employees. This follows earlier job cuts, bringing the total number of layoffs to over 200 since late 2023.
The news has left many employees and residents of Eden Prairie, Minnesota, concerned. It also raises questions about whether ShopHQ’s Eden Prairie offices will shut down entirely. With changes in how people shop and watch content, ShopHQ and its parent company, IV Media, are trying to find a new path forward—but the future remains unclear.
The latest announcement about 72 additional job cuts came in April 2025. According to official documents, the layoffs are expected to begin on June 16, 2025. These layoffs come just months after IV Media, which owns ShopHQ, let go of more than 130 workers back in December.
This means over 200 people will have lost their jobs in just a few months. These job cuts are mostly happening at the Eden Prairie location, which has been the base of operations for ShopHQ for many years.
The company did not give many details about the layoffs or confirm whether it plans to completely close the Eden Prairie site. However, such large-scale cuts strongly suggest that a shutdown could be coming soon.
ShopHQ is a television shopping network where people can watch live shows and buy products in real time. It was once known as ValueVision, then ShopNBC, and later Evine, before rebranding as ShopHQ.
The network sells a variety of products—ranging from fashion and jewelry to kitchen gadgets and home electronics. It was once the third-largest shopping network in the United States, behind giants like QVC and HSN.
But like many traditional TV-based businesses, ShopHQ has struggled to keep up with changing technology and customer behavior.
One of the biggest reasons for ShopHQ’s problems is the way people shop today. Not long ago, many viewers enjoyed shopping through TV shows. Now, consumers prefer shopping online—especially on their phones.
More people now watch videos on social media platforms like YouTube, Instagram, and TikTok. Instead of tuning in to cable networks, they’re using streaming apps and on-demand services. As a result, traditional home shopping channels are losing their audience.
This major shift in behavior has affected not only ShopHQ, but also its competitors like QVC and HSN. All of them are being forced to rethink how they connect with customers.
In August 2023, ShopHQ was bought by IV Media, a new company formed by Innovation Ventures. This company is best known for creating the popular 5-hour Energy drink.
IV Media purchased ShopHQ and its other brands, including Christopher & Banks and iMedia Digital Services, for about $55 million. At the time, the sale was seen as a chance to rescue the struggling business.
The previous owner, iMedia Brands, had filed for Chapter 11 bankruptcy due to falling sales and heavy debts. IV Media promised to bring new life to the company through better marketing and a focus on modern platforms.
After taking over, IV Media said it wanted to take ShopHQ in a new direction. They planned to invest in video content, social selling, and on-demand shopping services. These are areas where younger shoppers spend most of their time.
Social selling means using platforms like Instagram or Facebook to show off products in videos or livestreams. It’s popular with influencers and has been successful for some brands. IV Media believes this kind of content is more appealing to modern shoppers than traditional TV shows.
Still, making this change takes time, and in the short term, it seems ShopHQ is cutting costs while figuring out how to rebuild.
Eden Prairie, a suburb of Minneapolis, has been home to ShopHQ for decades. The company’s headquarters and studios have brought hundreds of jobs to the area over the years. But with recent layoffs, the impact on local workers and their families is growing.
Losing over 200 jobs in such a short period is a major blow. Local officials and employees are now worried that the entire operation might shut down, leaving an empty building and more people out of work.
So far, the company has not shared a long-term plan for what will happen to the Eden Prairie site.
ShopHQ is not the only company in the home shopping business that is struggling. In early 2023, QVC and HSN (owned by Qurate Retail Group) announced that they would lay off nearly 900 employees. QVC also closed its campus in St. Petersburg, Florida.
Like ShopHQ, these companies are being affected by the decline of cable television and the rise of digital platforms. Even large retailers with strong brand names are facing difficulty reaching consumers who now prefer fast, mobile, and interactive shopping experiences.
It’s not all bad news. ShopHQ still has a loyal group of customers and recognizable on-air personalities. Some shoppers enjoy the live presentations and feel a connection with the hosts, which is something online shopping doesn’t always offer.
But to stay relevant, ShopHQ will need to fully embrace new technology and find a way to stand out in the crowded digital space. That means focusing on creating exciting online content, working with influencers, and offering unique shopping experiences that viewers can’t get anywhere else.
IV Media says it is committed to doing that, but the recent layoffs show that the company is under pressure to make changes quickly.
The ShopHQ layoffs are a sign of deeper problems within the company and the home shopping industry as a whole. As more people move away from cable TV and toward digital platforms, traditional networks like ShopHQ must reinvent themselves or risk shutting down completely.
The future of ShopHQ’s Eden Prairie operation hangs in the balance. For now, all eyes are on what IV Media will do next—can they successfully turn the business around, or will this be the end of the line for one of Minnesota’s well-known retailers?
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