Genetic testing company 23andMe has recently filed for Chapter 11 bankruptcy protection, a move that has raised significant concerns regarding the future of the sensitive genetic data of its approximately 15 million customers. Known for its at-home DNA testing kits, the California-based firm has faced declining demand and reputational damage following a substantial data breach in 2023.
Background of 23andMe’s Financial Struggles
Founded in 2006 by Anne Wojcicki, Linda Avey, and Paul Cusenza, 23andMe revolutionized direct-to-consumer genetic testing by offering individuals insights into their ancestry and health predispositions through simple saliva-based tests. The company gained significant attention and accolades, including being named Time magazine’s Invention of the Year in 2008. However, despite its early success, 23andMe encountered challenges that impacted its financial stability.
In 2021, the company went public with a valuation of $3.5 billion. However, a significant setback occurred in 2023 when a data breach exposed the personal information of nearly 7 million users. This breach not only eroded customer trust but also led to a $30 million settlement in a related lawsuit. The financial strain from the breach, coupled with a declining market interest in DNA testing services, contributed to the company’s decision to file for bankruptcy.
Leadership Changes and Interim Management
Amid these challenges, co-founder Anne Wojcicki resigned as CEO, with Chief Financial Officer Joseph Selsavage stepping in as interim CEO to oversee the company’s restructuring efforts. Despite securing $35 million in financing to continue operations during the bankruptcy proceedings, concerns remain about the potential sale of the company’s assets, including its vast repository of genetic data.
Privacy Concerns and Government Warnings
The bankruptcy filing has intensified concerns about the security and privacy of the genetic data collected by 23andMe. California Attorney General Rob Bonta has advised customers to delete their genetic data from 23andMe’s databases. He emphasized that under California’s Genetic Information Privacy Act, consumers have the right to request the deletion of their genetic information to prevent potential misuse.
Similarly, New York Attorney General Letitia James has urged users to protect their data by deleting their accounts. She highlighted concerns about what new owners might do with the sensitive information if the company’s assets are sold.

Steps to Protect Your Genetic Data
Given the current situation, customers are encouraged to take proactive steps to safeguard their genetic information:
- Delete Your Data: Log into your 23andMe account, navigate to ‘Settings,’ scroll to ’23andMe Data,’ and select ‘Permanently Delete Data.’ Confirm the deletion through the email sent by the company.
- Destroy Physical Samples: Request the destruction of your DNA sample by adjusting your preferences in the account settings under ‘Preferences.’
- Withdraw Research Consent: If you previously consented to participate in research, you can withdraw this consent by navigating to ‘Research and Product Consents’ in your account settings.
It’s important to note that while these steps can help protect your data, some information may be retained by the company to comply with legal obligations.
Legal and Ethical Implications
The potential sale of 23andMe’s assets, including genetic data, has sparked discussions about the adequacy of current privacy laws. Experts highlight that the U.S. lacks comprehensive federal legislation to protect genetic information, leaving consumers vulnerable. The Health Insurance Portability and Accountability Act (HIPAA) does not cover direct-to-consumer genetic testing companies, as users are considered consumers rather than patients.
Furthermore, the Genetic Information Nondiscrimination Act (GINA) offers limited protection, primarily preventing genetic discrimination in health insurance and employment but not addressing other potential misuses of genetic data.
Conclusion
The bankruptcy of 23andMe serves as a critical reminder of the importance of data privacy, especially concerning sensitive genetic information. Customers are encouraged to take immediate action to delete their data and stay informed about their rights under state and federal laws. This situation also underscores the need for more robust legal frameworks to protect consumers in the rapidly evolving field of genetic testing.
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