IHOP restaurant chain has been a favorite breakfast spot for generations. Known for its pancakes, waffles, and family-friendly atmosphere, IHOP has become a comfort food destination across America and even beyond. But in 2025, IHOP is back in the spotlight—and not just for their syrup-drenched stacks.
Here’s everything you need to know about what’s going on with IHOP, why the internet can’t stop talking about it, and what it means for loyal customers.
IHOP Restaurant Chain: A Quick Look Back
The International House of Pancakes, or IHOP, opened its doors in 1958 in California. Over the decades, it has expanded into a global brand with over 1,600 locations worldwide. The IHOP restaurant chain became a staple for all-day breakfast, offering everything from buttermilk pancakes to omelets and burgers.
The brand has remained mostly consistent over the years, focusing on affordability and a friendly dining experience. But 2025 has brought major changes to this beloved chain.
IHOP’s Big Announcement That Has Everyone Talking
In early 2025, the IHOP restaurant chain made headlines after announcing a massive shift in its business model. The company revealed it will be:
- Revamping its entire menu to offer healthier, customizable options.
- Introducing plant-based items for vegan and vegetarian customers.
- Testing IHOP Express—a fast-casual version of the restaurant with limited seating and digital ordering.
- Rebranding some locations under a new concept called “Flip’d by IHOP.”
These bold moves are part of IHOP’s plan to attract younger customers, adapt to post-pandemic dining habits, and compete with fast-growing breakfast rivals like First Watch and Cracker Barrel.
The Internet Reacts to IHOP’s Changes
Naturally, the internet had a lot to say about IHOP’s new direction.
On Twitter and Reddit, longtime fans expressed both excitement and concern. While many praised the effort to introduce more modern and health-conscious options, others worried that the changes would dilute the charm that makes IHOP feel like “home.”
Some fans even started the hashtag #SaveOurStacks, hoping the classic menu items won’t disappear. IHOP responded on social media, reassuring fans that traditional favorites like the Rooty Tooty Fresh ‘N Fruity pancakes aren’t going anywhere.
What Is “Flip’d by IHOP” and Why It Matters
One of the most talked-about updates from the IHOP restaurant chain is the launch of Flip’d—a grab-and-go version of the classic diner model. These new stores are smaller, quicker, and located in urban areas where full-size IHOPs aren’t practical.
Flip’d offers breakfast bowls, protein pancakes, smoothies, and cold brews. Customers can order through kiosks or a mobile app, with limited dine-in space. It’s IHOP’s answer to fast-casual chains like Chipotle and Panera Bread.
Early reviews of Flip’d locations in New York and Chicago have been mixed, but many agree that it’s a smart move for younger, busier customers who want IHOP flavors without the wait.
IHOP’s New Menu: What’s In and What’s Out?
As part of the revamp, IHOP’s updated menu includes:
✅ IN:
- Avocado toast with egg
- Protein-packed pancakes (low carb, gluten-free)
- Plant-based sausage patties
- Smoothie bowls
- Iced matcha drinks
❌ OUT (at some locations):
- Country-fried steak
- Extra-large combo platters
- Some sugary desserts
This shift shows IHOP’s attempt to stay relevant as Gen Z and millennials dominate the market. These generations prefer healthier options and are more likely to choose plant-based meals.
IHOP Express: Faster, Digital, and Modern
IHOP Express is another part of the chain’s future-forward strategy. This version of the restaurant is being rolled out in airports, college campuses, and urban neighborhoods.
What’s different?
- Customers can order through an app or kiosk.
- No traditional servers—just quick food service.
- Smaller menu, optimized for speed.
- Meals ready in under 10 minutes.
The IHOP restaurant chain says this new format will help cut costs and reduce wait times—two key concerns for today’s fast-paced diners.
Is IHOP Losing Its Identity?
One major question is whether all these changes mean IHOP is losing its classic, homey identity.
Experts say no—but it’s definitely evolving.
Hospitality consultant Marcia Temple says, “IHOP isn’t trying to be something else. It’s trying to be everything to everyone—a classic diner for Baby Boomers and a wellness-driven hangout for Gen Z. That’s a hard balance, but necessary in today’s market.”
She adds that as long as IHOP doesn’t fully ditch its traditional menu, it can manage the transition without losing its soul.
What This Means for the Future of IHOP
So what’s next for the IHOP restaurant chain?
- More Flip’d locations are expected to open in major U.S. cities by the end of 2025.
- The company is planning international expansion, particularly in Asia and the Middle East.
- IHOP is also working on new seasonal menu drops, similar to Starbucks’ approach with limited-time offers.
- A loyalty rewards app is currently in development, offering discounts and freebies for regular customers.
These moves aim to modernize the brand while keeping its core fan base happy.
Final Thoughts
IHOP has always been more than just a pancake place—it’s a part of American culture. With its 2025 transformation, the IHOP restaurant chain is proving it’s not afraid to evolve. While change always brings mixed feelings, most signs point to a brand that’s adapting, not fading.
Whether you’re a fan of their classic breakfast or curious about the new healthy bowls, one thing is clear: IHOP is ready to serve a whole new generation.
Read Next – Why Everyone’s Talking About Waffle House Restaurant Today
