TikTok continues to shape pop culture, serving as a vibrant platform where creativity, music, and personal expression collide. The app’s latest trends are no exception, with users embracing Lana Del Rey’s moody, nostalgic track “West Coast” to showcase stunning hairstyles and diving into the playful yet revealing “pass or smash” game to share personal insights. These trends are capturing the attention of millions, blending aesthetic inspiration with lighthearted self-expression. Let’s dive into what makes these trends so engaging and why they’re resonating with TikTok’s global community.
Lana Del Rey’s “West Coast” Fuels Hairstyle Creativity
Lana Del Rey’s 2014 song “West Coast” has found new life on TikTok, becoming the go-to soundtrack for hairstyle showcases. The song’s dreamy, cinematic vibe, with its slow tempo and sultry undertones, perfectly complements the aesthetic of these videos. Users are pairing the track with clips of intricate braids, sleek updos, vibrant dye jobs, and retro-inspired looks, turning their hair transformations into mini works of art.
The trend started gaining traction in early 2025, with beauty influencers and everyday users alike jumping in. A typical video begins with a “before” shot—often a casual, unstyled look—followed by a smooth transition to the final hairstyle, perfectly synced to the song’s haunting melody. The result is mesmerizing, with the music amplifying the drama of each transformation. Whether it’s a bold buzz cut or flowing mermaid waves, the “West Coast” trend celebrates individuality and creativity.
What makes this trend so appealing? For one, it’s accessible. You don’t need to be a professional stylist to join in—just a phone, some hair products, and a vision. The trend also taps into Lana Del Rey’s timeless appeal. Her music evokes a sense of nostalgia and romance, which pairs beautifully with the vintage-inspired hairstyles that dominate the trend, like soft curls reminiscent of Old Hollywood or grunge-inspired messy buns. Plus, the song’s laid-back rhythm gives creators plenty of room to experiment with pacing and transitions, making each video feel unique.
This trend isn’t just about aesthetics, though. It’s also sparking conversations about self-expression and confidence. Many creators use their videos to share personal stories, like embracing natural curls after years of straightening or experimenting with bold colors to mark a new chapter in life. The hashtag #WestCoastHair has racked up millions of views, with users commenting on each other’s looks and sharing styling tips. It’s a reminder of how TikTok fosters community, turning a simple hairstyle video into a moment of connection.
“Pass or Smash” Games Reveal Personal Insights
On the lighter side, TikTok’s “pass or smash” game is taking the platform by storm, offering a fun way for users to share their preferences and personalities. The game is simple: participants are presented with a series of options—anything from food to fashion to celebrity crushes—and they decide whether they’d “pass” (skip) or “smash” (choose). The trend is often set to upbeat music or humorous soundbites, making it endlessly entertaining to watch.
What sets this trend apart is its versatility. Some users keep it playful, like choosing between pizza toppings or TV shows, while others dive deeper, sharing preferences about life goals, relationship dealbreakers, or even controversial opinions. For example, a user might post a video deciding whether they’d “pass” or “smash” on things like moving to a new city, adopting a pet, or trying an extreme sport. The quick, snappy format keeps viewers hooked, and the personal insights revealed in the choices spark curiosity and conversation.
The “pass or smash” trend also thrives on relatability. Watching someone enthusiastically “smash” on tacos or dramatically “pass” on early mornings feels like a peek into their personality. It’s no surprise that these videos often go viral, as viewers relate to the choices or jump into the comments to share their own. The trend has even inspired spin-offs, like “pass or smash” challenges where friends or couples compete to see how well their preferences align.
But it’s not all fun and games. Some creators use the trend to open up about deeper topics, like mental health or personal growth. For instance, a user might share whether they’d “pass” or “smash” on things like therapy, journaling, or cutting toxic people out of their lives. These videos resonate with audiences, offering a lighthearted way to discuss serious topics and build empathy within the TikTok community.
Why These Trends Are Taking Over TikTok
Both the “West Coast” hairstyle showcases and “pass or smash” games highlight what makes TikTok so addictive: its ability to blend creativity, self-expression, and community. The “West Coast” trend appeals to those who love beauty and storytelling, while “pass or smash” draws in users who enjoy quick, engaging content that sparks interaction. Together, they show the range of what TikTok offers—space for both artistic expression and playful banter.
These trends also reflect broader cultural moments. Lana Del Rey’s resurgence on TikTok speaks to a growing fascination with nostalgia and retro aesthetics, which have been trending across fashion and music in 2025. Meanwhile, the “pass or smash” game taps into a desire for authenticity and connection, as users share glimpses of their lives in a way that feels genuine yet entertaining.
The accessibility of these trends is another key factor. You don’t need fancy equipment or a huge following to participate—just a smartphone and a bit of creativity. This low barrier to entry ensures that anyone can join in, from teenagers experimenting with hair dye to adults sharing their quirky preferences. It’s this inclusivity that keeps TikTok’s trends fresh and engaging.
The Impact on TikTok’s Community
The “West Coast” and “pass or smash” trends are more than just viral moments—they’re shaping how people connect on TikTok. The hairstyle showcases encourage users to celebrate their individuality and inspire each other with new looks, while the “pass or smash” game fosters dialogue and relatability. Both trends show how TikTok can be a space for both creativity and vulnerability, where users feel safe to share their stories and connect with others.
Brands and influencers are also taking notice. Beauty companies are jumping on the “West Coast” trend, partnering with creators to promote hair products and tools. Meanwhile, the “pass or smash” game has caught the eye of marketers, who see its potential for engaging audiences with fun, interactive content. These trends prove that TikTok isn’t just a platform for entertainment—it’s a powerful tool for cultural influence and brand engagement.
What’s Next for TikTok Trends?
As TikTok continues to evolve, trends like these will keep pushing the boundaries of creativity and connection. The “West Coast” hairstyle showcases might inspire new music-driven beauty trends, perhaps with other artists’ songs taking center stage. Meanwhile, the “pass or smash” game could evolve into more structured challenges, like themed versions tied to specific events or holidays.
For now, these trends are a testament to TikTok’s ability to capture the zeitgeist. They’re fun, creative, and deeply human, inviting users to share their passions and personalities with the world. Whether you’re braiding your hair to Lana Del Rey’s soulful croon or laughing over a “pass or smash” video, these trends remind us why TikTok remains a cultural powerhouse.
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