Paris-based luxury fashion and fragrance house Marc-Antoine Barrois has officially announced the release of its sixth fragrance, TILIA, a fresh addition to its celebrated olfactory portfolio. Known for its fine craftsmanship and artistic vision, the brand continues to redefine modern luxury through creative excellence in both fashion and perfume.
The launch of TILIA also coincides with a significant executive appointment—Marie-Laure Dubuisson will take over as the Group’s General Manager, signaling a new chapter in the brand’s strategic growth.
For more on the brand’s legacy and luxury offerings, you can visit their official website.
A New Scent Inspired by Nature and Elegance
TILIA, named after the linden tree, is designed to capture the essence of calm, comfort, and understated sophistication. Crafted in collaboration with the brand’s longtime perfumer Quentin Bisch, the scent continues Barrois’ tradition of storytelling through scent.
According to Barrois, TILIA is more than just a fragrance—it is a “portrait of serenity.” The scent opens with delicate floral notes and warm base tones, reflecting both freshness and depth. It aims to bring a sense of peace and memory-evoking nostalgia to those who wear it.
Barrois explained that TILIA is designed for those who appreciate minimalism and soulfulness in fragrance. The perfume’s packaging also follows the brand’s artistic identity—elegant, refined, and rooted in French craftsmanship.
You can explore the previous Marc-Antoine Barrois fragrances and their inspirations here.
A Rising Star: Marie-Laure Dubuisson Named General Manager
In a strategic move that signals growth and international expansion, Marie-Laure Dubuisson has been appointed as the General Manager of Marc-Antoine Barrois Group. A seasoned executive with vast experience in luxury retail and brand development, Dubuisson is expected to bring operational strength and innovative strategies to further elevate the brand.
Previously associated with notable names in the fashion and beauty sectors, Dubuisson’s appointment is seen as a critical step toward scaling the brand’s presence in global markets, especially across Asia and North America.
In her first official statement, she shared her vision:
“Marc-Antoine Barrois represents the future of thoughtful luxury—where creativity and sustainability merge. I am thrilled to work alongside such an inspiring team to take the brand to its next stage.”
The Journey of Marc-Antoine Barrois
Founded in 2013 by Marc-Antoine Barrois, the house originally focused on bespoke fashion before expanding into the world of fine fragrances. The brand’s olfactory identity is the result of a close partnership with perfumer Quentin Bisch, who has created each of the six scents released to date.
From the mysterious allure of B683 to the smoky elegance of Ganymede, Barrois fragrances have consistently captivated perfume connoisseurs. Each fragrance is seen as a poetic extension of the designer’s artistic universe—rooted in emotions, memories, and tactile imagination.
TILIA, with its emphasis on simplicity and memory, builds on this strong artistic foundation. According to Bisch, the scent is an homage to “a sunny afternoon under a linden tree, where peace and nature meet.”
Discover more about the Marc-Antoine Barrois x Quentin Bisch fragrance journey here.
A Focus on Sustainability and Craftsmanship
In addition to creative growth, the Marc-Antoine Barrois brand continues to emphasize ethical sourcing and sustainable production. TILIA has been crafted using high-quality, traceable ingredients and follows environmentally conscious manufacturing processes. The fragrance bottles, made in France, are designed for durability and elegance, with refill options encouraged to reduce waste.
Barrois himself has been vocal about his commitment to sustainable luxury, stating:
“Luxury should be timeless and respectful—of nature, people, and culture. Every scent we create is meant to be cherished, not consumed in haste.”
This philosophy resonates strongly with the global luxury market, which is increasingly driven by conscious consumerism.
Expansion Plans and Future Outlook
With the release of TILIA and a new General Manager at the helm, Marc-Antoine Barrois is preparing for the next phase of growth. The brand plans to increase its retail footprint through exclusive partnerships and flagship store expansions, particularly in Asia, the Middle East, and the United States.
In addition to fragrances, the brand is also exploring limited-edition lifestyle collections and collaborations with artists and designers. These upcoming ventures aim to deepen customer engagement while preserving the intimate, boutique nature of the brand.
Industry Reactions and Consumer Buzz
The launch of TILIA has been met with strong enthusiasm from both industry experts and loyal customers. Early reviews describe the fragrance as “peaceful yet powerful,” with exceptional staying power and a unique ability to balance freshness with depth.
Fragrance blogs and retailers like Luckyscent and FragranceX are already seeing high demand and pre-orders for the new scent.
Industry analysts believe that with Dubuisson’s leadership and Barrois’ creative direction, the brand is well-positioned to become one of the leading independent fragrance houses in the world.
Conclusion
Marc-Antoine Barrois’ latest fragrance, TILIA, and the appointment of Marie-Laure Dubuisson as General Manager, mark a defining moment for the brand. With a powerful blend of creative artistry and strategic vision, the French luxury house continues to inspire the global fragrance community.
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