As cross-border tourism struggles to recover, several northern U.S. states have launched special travel incentives exclusively for Canadians. The new wave of “Canadians-only” deals is designed to attract visitors from across the border and revive local tourism economies that once relied heavily on Canadian travelers.
From hotel discounts in Michigan to shopping perks in North Dakota, these offers aim to bridge the gap caused by post-pandemic travel hesitations, high inflation, and fluctuating currency rates.
Why Are US States Targeting Canadian Travelers?
Canada has long been a key market for many northern U.S. states. Before the pandemic, millions of Canadians crossed the border each year for shopping, dining, and vacationing. According to data from the U.S. Department of Commerce, Canadians made over 20 million visits to the U.S. in 2019, injecting billions into the local economy.
However, tourism numbers have dropped significantly in recent years. As of early 2025, Canadian travel to the U.S. is still far below pre-pandemic levels. A mix of economic uncertainty, strong U.S. dollar rates, and tighter border controls have deterred many would-be travelers.
To counter the downturn, states like Minnesota, New York, Vermont, and Washington are rolling out targeted offers exclusively for Canadian residents.
What the ‘Canadians-Only’ Deals Include
These incentives range widely depending on the location. In some places, hotels and resorts are offering deep discounts for guests with a Canadian passport. In others, local chambers of commerce are partnering with retailers to provide shopping vouchers or fuel discounts.
For example:
- Michigan is promoting “Canada Appreciation Weekends” with up to 30% off on lodging and entertainment for Canadian visitors
- Vermont has launched a “Show Your Passport, Get a Perk” campaign where Canadian ID gets you freebies or discounts at restaurants, museums, and attractions
- North Dakota is encouraging Canadians to “shop the difference” by offering rebate programs to counter currency exchange losses
These offers are not just for show—they are structured to make trips south of the border more affordable and appealing for Canadians still hesitant to travel.
The Bigger Economic Picture
The financial hit to border towns has been significant. Places like Buffalo (NY), Grand Forks (ND), and Bellingham (WA) have seen a sharp decline in hotel bookings, restaurant traffic, and retail sales due to fewer Canadian visitors.
“Canadian travelers used to be a reliable part of our year-round economy,” said Amanda Schultz, tourism director in Duluth, Minnesota. “We want to remind them how much we value their presence and make it easier for them to come back.”
Local businesses are equally eager for the return of cross-border traffic. Retail outlets, gas stations, and even grocery stores once saw a noticeable weekend spike thanks to Canadian customers.
Border Crossing Still a Barrier for Some
While COVID-related restrictions have eased, some Canadians remain cautious about crossing the border. There are lingering concerns about health insurance coverage, currency conversion costs, and even passport processing delays.
Travel experts note that while the U.S. remains a favorite destination, Canadians are more price-sensitive and risk-averse than before. Offers that offset these concerns—such as guaranteed price matching or travel insurance add-ons—are more likely to win back hesitant travelers.
Canadian Dollar Woes Add to Travel Challenges
The weak Canadian dollar is another major reason why fewer Canadians are heading south. As of June 2025, the CAD-USD exchange rate hovers around 1.37, making U.S. purchases and vacations significantly more expensive.
In response, many U.S. businesses near the border are either accepting Canadian currency at par on select days or offering “currency bonus” programs to sweeten the deal.
In Grand Forks, for example, a group of hotels and malls have partnered to offer an “Exchange Relief Weekend” where Canadian travelers receive store credit equivalent to the exchange difference.
Digital Marketing Aimed at Canadians
States are also launching digital campaigns targeting Canadian audiences on social media, travel websites, and Canadian news outlets. Many are using geo-targeted ads and offering online-only codes that can be redeemed in-store.
“Canadians are still traveling, just not as much to the U.S.,” said Kelly Thompson, marketing head at Explore Minnesota. “We’re trying to meet them where they are—online, with compelling reasons to visit.”
Experts Say Efforts May Pay Off
Tourism industry analysts believe that these Canadians-only deals, if promoted effectively, could help revive cross-border tourism, especially in small towns and rural destinations that lack international marketing budgets.
However, they also warn that efforts must be sustained. “One-time offers won’t rebuild trust or routine,” said Jim Ferrell, a tourism policy expert. “But a clear, consistent message that Canadians are welcome and valued will go a long way.”
Looking Ahead: Will Tourism Rebound?
Tourism boards in northern U.S. states are optimistic that their efforts will yield results this summer. With more Canadians seeking short getaways and better shopping options, cross-border travel could see a gradual revival—especially if the deals keep coming.
Until then, states are doubling down on hospitality, hoping their neighbors to the north take notice and plan their next weekend getaway just a few hours south.
Also Read – Art, Fashion, Celebs Light Up Igloo Design Center Launch
