Dolce & Gabbana has officially relaunched its iconic Light Blue fragrance—this time with a reformulated twist. The beloved scent, which first made its mark in the early 2000s, has been reimagined with improved longevity, depth, and freshness. Now boasting a wear time of up to 16 hours, the new Light Blue features a refined blend of Sicilian lemon, cedarwood, and patchouli.
This relaunch isn’t just a refresh—it’s a strategic move to modernize a legacy fragrance for today’s scent-savvy audience while staying true to its Mediterranean roots. The update comes with new ambassadors: Theo James, the British actor known for his role in the Divergent series, and Italian supermodel Vittoria Ceretti, adding a layer of glamour and global appeal.
Learn more about Dolce & Gabbana fragrances
Mediterranean Elegance in a Bottle
The fragrance has always drawn inspiration from the crystal-clear seas and citrus groves of Southern Italy, and the 2025 reformulation emphasizes this more than ever. The top notes of zesty Sicilian lemon immediately evoke a fresh summer morning on the Amalfi Coast. This burst of citrus leads into a heart of cedarwood, offering a clean, woody strength. The base settles into an elegant, sensual patchouli, grounding the fragrance with a modern earthy note.
This newly balanced composition not only enhances the aromatic journey but also boosts longevity—keeping the fragrance noticeable from morning to midnight.
Discover the ingredients behind Light Blue
Why Reformulate a Classic?
Dolce & Gabbana’s decision to reformulate Light Blue stems from a larger trend in the fragrance industry: meeting modern performance expectations. As fragrance enthusiasts increasingly demand longer-lasting and more sustainable perfumes, legacy brands are updating their classics to remain relevant.
According to the brand, the new Light Blue maintains the “soul” of the original but introduces eco-conscious ingredients and longer-lasting molecules that are better suited to today’s lifestyle demands. The move also reflects a broader company strategy to bring heritage products to a younger and more diverse global audience.
Star Power: Theo James and Vittoria Ceretti Lead the Campaign
To bring the new Light Blue to life, Dolce & Gabbana tapped two powerful new ambassadors: Theo James and Vittoria Ceretti. The campaign, shot along the Sicilian coast, showcases the duo in scenes of romantic tension, Mediterranean sun, and cliffside luxury.
Theo James brings a masculine sensuality to the men’s version of the fragrance, while Vittoria Ceretti offers a fresh, modern interpretation of the Light Blue woman—radiant, confident, and bold.
The brand’s advertising strategy is clear: elevate the Light Blue narrative from nostalgia to aspirational lifestyle, bridging generations through emotion and imagery.
See the new Light Blue campaign
What Makes the New Light Blue Different?
Beyond its new ingredients and improved staying power, the reformulated Light Blue also comes with subtle design updates. The iconic frosted glass bottle remains, but the typography has been modernized for a more minimalist feel. The packaging is now fully recyclable, part of Dolce & Gabbana’s commitment to sustainability in luxury beauty.
The fragrance will be available in both Eau de Toilette and Eau de Parfum versions, giving consumers the option to choose their preferred intensity.
Key differences in the new formula:
- 16-hour longevity (up from 6–8 hours)
- Refined Sicilian lemon top notes
- Stronger cedar and base of patchouli
- Modernized bottle design and sustainable packaging
Fragrance Experts Weigh In
Industry experts have praised the new Light Blue for its balanced freshness and strength. According to perfume critic Andrea Thompson, “The new Light Blue maintains everything people loved about the original—sunshine, citrus, and clarity—but now it actually lasts throughout a workday or night out.”
Social media influencers and fragrance reviewers have also begun sharing their first impressions, with many praising the update as a “necessary evolution” rather than a total overhaul.
Where to Buy the New Light Blue
The new Light Blue is now available globally at major retailers, including:
Prices start at $85 USD for the 50ml version and go up to $135 USD for the 100ml Eau de Parfum. A limited-edition gift set will also be released later this summer, featuring travel-sized products and exclusive packaging.
Final Thoughts
Dolce & Gabbana’s Light Blue has always held a special place in the world of fragrance, offering a bottled version of the Italian summer. With its 2025 reformulation, it is ready to reclaim its place on vanities around the world—now bolder, longer-lasting, and fronted by global stars.
By blending nostalgia with innovation, the brand successfully reintroduces Light Blue to both longtime fans and new fragrance lovers. The message is simple but powerful: elegance and freshness never go out of style, especially when they last all day.
Shop the full Light Blue collection here
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