In a major nod to American tourism, 13 U.S. cities, including Austin, Rochester, and Portland, have been featured in Travel Lemming’s prestigious “Top 50 Global Travel Destinations for 2025”. The list, curated annually by the popular U.S.-based travel guide, focuses on emerging destinations that offer unique experiences beyond the usual tourist hotspots.
This year’s selections highlight a diverse mix of urban experiences, cultural landmarks, scenic beauty, and lesser-known gems across the United States. From bustling arts scenes to eco-friendly innovations, these cities stood out for their tourism potential, sustainability, and rising global appeal.
Why Travel Lemming’s List Matters
Travel Lemming’s annual list is known for highlighting under-the-radar destinations rather than overhyped ones. Instead of big names like New York or Los Angeles, it showcases cities that are just beginning to get the international recognition they deserve. The list is compiled by a panel of travel writers, editors, and influencers, and serves as a trusted guide for curious and responsible travelers.
According to Travel Lemming, their 2025 rankings emphasize places that provide authentic, immersive experiences while promoting sustainable tourism. With the travel industry recovering and evolving post-pandemic, the emphasis is now on meaningful travel—and the selected U.S. cities deliver just that.
The 13 U.S. Cities That Made the Cut
Let’s take a look at the 13 American cities that earned their place on the global travel map for 2025.
1. Austin, Texas
Famous for live music and barbecue, Austin is more than just a party town. It’s a hub of tech innovation, urban greenery, and cultural diversity. Travelers are drawn to its outdoor festivals, lake activities, and the vibrant South Congress Avenue.
2. Rochester, New York
A rising star in upstate New York, Rochester has been praised for its expanding food scene, historic architecture, and proximity to the Finger Lakes. The city is also deeply rooted in civil rights history and innovation.
3. Portland, Oregon
Sustainability, creativity, and outdoor adventure define Portland. Known for its lush parks, indie bookstores, and eclectic neighborhoods, it’s ideal for travelers seeking urban exploration with a green twist.
4. Providence, Rhode Island
Often overshadowed by Boston, Providence is an artsy and walkable city brimming with culinary treasures, riverside walks, and rich history.
5. Anchorage, Alaska
Anchorage offers a gateway to untamed Alaskan wilderness. Visitors love the mix of modern comforts and access to rugged mountains, wildlife, and the Northern Lights.
6. Milwaukee, Wisconsin
From beer history to lakefront festivals, Milwaukee surprises travelers with its blend of industrial charm, lakeside beauty, and Midwestern warmth.
7. Birmingham, Alabama
A city undergoing transformation, Birmingham now boasts modern art galleries, foodie destinations, and key civil rights landmarks.
8. Spokane, Washington
A quieter alternative to Seattle, Spokane offers river trails, historic districts, and access to outdoor adventures without the crowd.
9. Boise, Idaho
Boise blends nature and culture seamlessly. Known for its greenbelt, art murals, and growing tech scene, it’s one of the West’s best-kept secrets.
10. Chattanooga, Tennessee
With its innovative tech attractions and access to Lookout Mountain, Chattanooga is ideal for both urban and outdoor travelers.
11. Santa Fe, New Mexico
Art lovers flock to Santa Fe for its galleries, adobe buildings, and Indigenous heritage. It’s also a top culinary and wellness destination.
12. Asheville, North Carolina
Nestled in the Blue Ridge Mountains, Asheville is known for its scenic views, historic estates, craft breweries, and bohemian vibes.
13. Traverse City, Michigan
This lakefront gem in northern Michigan is celebrated for its wineries, cherry festivals, and small-town charm paired with luxury experiences.
A Turning Point for U.S. Tourism
The inclusion of 13 U.S. cities on a globally recognized list points to a shift in how travelers are planning their adventures. Instead of choosing the most famous cities, they are now looking for immersive experiences in places that offer authenticity, affordability, and access to natural beauty.
Many of the listed cities are also improving their infrastructure, investing in eco-tourism, and working with local communities to create traveler-friendly environments.
Expert Opinions and Industry Reactions
Nate Hake, CEO of Travel Lemming, noted in an interview that these cities “represent the future of travel—diverse, welcoming, and deeply rooted in local stories.” He emphasized that travelers in 2025 are seeking connections with the places they visit, not just photo ops.
Tourism boards across the selected cities have expressed excitement, expecting a surge in interest from both domestic and international travelers. Several cities, including Milwaukee and Asheville, have already seen a rise in bookings after the list’s release.
What This Means for Travelers in 2025
Travelers looking to plan their 2025 getaways now have a curated list of U.S. cities that promise memorable experiences without the chaos of overcrowded spots. Whether it’s a food tour in Asheville, a heritage walk in Rochester, or kayaking in Boise, there’s something for every type of explorer.
What makes this list especially appealing is the balance between culture, affordability, and sustainability—values that modern travelers prioritize.
For a detailed look at the full list, visit Travel Lemming’s official 2025 Top 50 Destinations page.
Final Thoughts
As global travel trends shift toward more meaningful, slow-paced tourism, the United States is proving that it has much more to offer than just big cities and theme parks. With 13 of its cities making Travel Lemming’s 2025 list, the U.S. is positioning itself as a leader in next-gen travel experiences.
Whether you’re a seasoned globetrotter or planning your first big trip, this year’s selections offer the perfect mix of novelty, nature, and niche charm.
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