In the age of social media, beauty trends change fast, and staying ahead means knowing who’s shaping the conversation. From viral makeup hacks to honest skincare reviews, today’s top U.S. beauty influencers aren’t just promoting products—they’re redefining beauty standards. If you’re someone who loves makeup, skincare, or just staying updated with beauty content, this article is for you.
We’ve rounded up the Top U.S. Beauty Influencers you should follow right now. These creators are not only inspiring millions with their looks but are also trusted voices in the beauty industry. Whether you’re a beginner or a seasoned beauty enthusiast, their content offers valuable tips, product reviews, and tutorials that can help you upgrade your beauty game.
Let’s meet the powerhouses leading the beauty movement in the U.S.
1. Huda Kattan – The Glam Guru
Instagram: @hudabeauty
YouTube: Huda Beauty
TikTok: @hudabeauty
Followers Combined: 70M+
When it comes to beauty, Huda Kattan is a household name. Originally a makeup artist and blogger, Huda turned her passion into a billion-dollar brand: Huda Beauty. Known for her glamorous looks, honest product reviews, and business tips, she’s a must-follow for anyone serious about beauty.
Why Follow Huda:
- Offers product breakdowns and beauty tutorials
- Shares behind-the-scenes of her beauty empire
- Focuses on skin positivity and transparency
Must-Watch Content:
- “Makeup Mistakes to Avoid” tutorials
- Honest skincare reviews and dupes
- Product launches and test videos
Huda brings the perfect blend of education and entertainment, which makes her one of the top U.S. beauty influencers in the world today.
2. Jackie Aina – Beauty with a Bold Voice
Instagram: @jackieaina
YouTube: Jackie Aina
TikTok: @jackieaina
Followers Combined: 7M+
Jackie Aina is more than just a beauty influencer—she’s a voice for inclusivity and representation in the cosmetics industry. With years of experience as a professional makeup artist, Jackie has built a loyal fanbase for her honest product reviews, stunning makeup looks, and strong opinions.
Why Follow Jackie:
- Advocates for diversity in beauty campaigns
- Reviews makeup for deeper skin tones
- Combines comedy with real talk
Must-Watch Content:
- “Trying Makeup for the First Time” series
- Brand honesty breakdowns
- Cultural beauty discussions
Jackie’s bold, fun personality paired with her informative content makes her one of the most respected names in the U.S. beauty space.
3. NikkieTutorials – From YouTube Queen to Global Star
Instagram: @nikkietutorials
YouTube: NikkieTutorials
TikTok: @nikkietutorials
Followers Combined: 40M+
Nikkie de Jager, aka NikkieTutorials, might be based in the Netherlands, but her influence in the U.S. beauty scene is massive. She rose to fame with her viral “Power of Makeup” video and has since worked with celebrities like Lady Gaga, Kim Kardashian, and Adele.
Why Follow Nikkie:
- Known for high-quality makeup tutorials
- Promotes self-love and confidence
- Blends artistry with humor
Must-Watch Content:
- Celebrity transformation videos
- Creative Halloween makeup looks
- Emotional coming-out video that inspired many
Nikkie’s influence stretches across continents, and she remains one of the top U.S. beauty influencers due to her massive U.S. fanbase and collaborations.
4. Patrick Starrr – The Beauty Chameleon
Instagram: @patrickstarrr
YouTube: PatrickStarrr
TikTok: @patrickstarrr
Followers Combined: 10M+
Patrick Starrr started as a makeup artist in MAC Cosmetics and is now the founder of ONE/SIZE Beauty, a brand known for its bold and inclusive products. Patrick’s content is colorful, empowering, and always glamorous.
Why Follow Patrick:
- Represents LGBTQ+ beauty voices
- Shares full glam tutorials and tips
- Brings humor, fashion, and beauty together
Must-Watch Content:
- Makeup transformations with celebrities
- Drag queen tutorials
- Skincare tips with a comedic twist
If you love drama, sparkle, and self-expression, Patrick is the perfect addition to your beauty feed.
5. Mikayla Nogueira – TikTok’s Beauty Powerhouse
Instagram: @mikaylajmakeup
TikTok: @mikaylanogueira
YouTube: Mikayla Nogueira
Followers Combined: 20M+
Mikayla’s rise to fame is the perfect example of how TikTok is changing the beauty game. Known for her strong Boston accent, down-to-earth vibe, and brutally honest makeup reviews, Mikayla has become a fan favorite across all platforms.
Why Follow Mikayla:
- Real reviews with no sugarcoating
- Affordable product suggestions
- Engaging, funny, and relatable
Must-Watch Content:
- “Get Ready With Me” (GRWM) series
- Drugstore vs. high-end product tests
- Beauty hauls and challenges
Mikayla brings authenticity to beauty influencing, making her one of the fastest-growing top U.S. beauty influencers on social media.
Why Following Beauty Influencers Matters
Beauty influencers today do more than just show you how to apply eyeliner—they shape beauty trends, influence product development, and promote body positivity and self-expression.
Here’s what you get by following the best:
- Time-saving reviews: Know what to buy and what to skip.
- Skill building: Learn how to improve your makeup techniques.
- Trend awareness: Stay ahead of beauty and skincare fads.
- Product knowledge: Understand ingredients, benefits, and alternatives.
- Inspiration: Discover looks for all skin tones, ages, and genders.
How to Choose the Right Influencer for You
Everyone’s beauty journey is different, and what works for one person may not work for another. Here’s how to pick influencers who’ll genuinely help:
✅ Match your skin tone and type – Their reviews will be more relevant.
✅ Watch their transparency – Do they label paid ads? Are they honest?
✅ Follow diverse voices – Try influencers of different backgrounds.
✅ Look for interaction – Influencers who reply to followers are often more grounded.
✅ Check consistency – Are they posting regularly with valuable content?
Final Thoughts
The beauty world is vast and ever-changing, but these top U.S. beauty influencers continue to rise above the noise with content that informs, inspires, and empowers. From glam transformations to no-makeup skincare routines, these creators offer a little something for everyone.
Following them isn’t just about keeping up with trends—it’s about learning from trusted voices who genuinely care about beauty as both art and identity.
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