Subway is taking a big swing at movie-themed marketing by launching a brand-new limited-time combo: the “Happy Gilmore Meal.” The sandwich chain is celebrating the long-awaited sequel to Adam Sandler’s classic 1996 comedy Happy Gilmore with a meal inspired by the film’s unforgettable golf hero.
Fans of the original film and food lovers alike can now enjoy a themed meal that brings together bold flavors, fan nostalgia, and fun promotional perks. Whether you’re a die-hard Sandler fan or just hungry for something new, the Happy Gilmore Meal will be available at participating Subway locations nationwide starting next week.
Why Subway Is Getting in on the Happy Gilmore Hype
The announcement of a Happy Gilmore sequel—nearly three decades after the original—has sparked massive excitement online. The beloved comedy, known for its goofy humor, golf-course brawls, and classic one-liners, remains one of Adam Sandler’s most iconic roles.
With the sequel officially greenlit by Netflix and filming underway, Subway saw an opportunity to join the celebration by crafting a limited-time combo meal inspired by the movie’s spirit.
“We wanted to give fans a taste of nostalgia with a fun and flavorful twist,” said Carrie Walsh, Global CMO at Subway. “The Happy Gilmore Meal is packed with bold choices—just like Happy himself.”
What’s Inside the Happy Gilmore Meal?
So what exactly comes with this themed meal? Here’s what customers can expect in the Happy Gilmore Meal combo:
1. The ‘Swingin’ Steak Sub’ A hearty 6-inch sub filled with tender steak, provolone cheese, green peppers, onions, and Subway’s new smoky chipotle sauce—all served on freshly baked Italian herb & cheese bread.
2. ‘Putt-Putt Pickle Chips’ A side of zesty, crinkle-cut pickle chips dusted with a spicy seasoning mix, specially created for this promotion.
3. ‘Hole-in-One’ Cookie A chocolate chip cookie with mini white chocolate “golf balls” and green-colored candy chips.
4. Choice of Drink A 20 oz fountain beverage, with a promotional Happy Gilmore-themed cup design featuring famous quotes and artwork from the film.
5. Collectible Packaging All meals are served in a special Happy Gilmore box with movie-themed graphics and a QR code that leads to exclusive behind-the-scenes footage and sequel teasers.
Where and When You Can Get It
The Happy Gilmore Meal will be available starting July 15, 2025, at select Subway locations across the United States. It’s a limited-time promotion, expected to run for about four weeks or until supplies last.
To check if your local Subway is participating, fans are encouraged to visit the Subway app or website, where locations offering the special meal will be listed. Some stores may also have life-size Happy Gilmore standees and in-store photo ops.
A Meal with Movie Magic—and Social Media Buzz
Subway has partnered with Universal Pictures and Netflix to cross-promote the film sequel, which is scheduled for release in late 2025.
As part of the campaign, Adam Sandler himself is expected to appear in promotional spots, possibly even dropping into a few lucky Subway stores.
The company is also encouraging fans to share their meals on TikTok and Instagram using the hashtag #HappyGilmoreMeal, with a chance to win free subs for a year or Happy Gilmore sequel merch.
Early previews of the promotional campaign have already gone viral, with Sandler seen filming a teaser commercial in a Subway shop, swinging a sub like a golf club.
Why It Works: Food Meets Fandom
This isn’t Subway’s first time tying its menu to pop culture. In recent years, the brand has launched collaborations inspired by athletes, celebrities, and gaming characters. But the Happy Gilmore Meal feels especially fitting, combining humor and heart in a way that mirrors the original film.
Food industry analysts say themed meals like this help brands stay relevant with younger audiences who crave more than just a sandwich—they want experiences.
“The Happy Gilmore Meal is a perfect example of smart nostalgia marketing,” said Liz Murray, a brand strategist in NYC. “It appeals to both Millennials who grew up on Sandler’s comedy and Gen Z who discovered it through streaming.”
What Fans Are Saying
Social media is already buzzing with excitement, with fans posting reactions like:
“A Happy Gilmore Meal? Take my money now!”
“That steak sub sounds like a hole-in-one.”
“I hope they include the Bob Barker fight scene on the box.”
Movie fans are also eagerly awaiting more details about the sequel’s plot, cast, and release date. While Netflix and Universal have kept most info under wraps, rumors suggest Sandler will reprise his role, and that several original cast members may return.
Final Thoughts: A Fun Bite of Movie History
The Happy Gilmore Meal is more than just a clever menu item—it’s a tribute to one of the most beloved sports comedies of the ’90s. With bold flavors and themed extras, Subway has cooked up a combo that honors the movie’s humor while giving fans something fun to chew on while they wait for the sequel.
So whether you’re quoting “the price is wrong!” or just looking for a satisfying lunch, swing by Subway starting July 15 and grab the Happy Gilmore Meal—before it’s gone.
