Alaska Hawaiian revamp loyalty programs by introducing Atmos Rewards, a brand-new joint system that merges Alaska’s Mileage Plan and HawaiianMiles into a unified, flexible experience. With free upgrades, personalized earning options, and an all-new premium credit card, this rollout marks a significant shift in how both airlines are engaging loyal travelers.
Here’s what you need to know about the Atmos Rewards program, who it benefits, and why it matters now.
A New Loyalty Era: What Is Atmos Rewards?
Atmos Rewards is a new loyalty platform designed to bring together Alaska Airlines and Hawaiian Airlines under one system. It blends the strengths of both airlines’ programs and creates more flexibility for travelers.
By October 2025, all existing HawaiianMiles members will be moved to Atmos Rewards. Current Alaska Mileage Plan members have already transitioned with no action needed. Points from both programs transfer over seamlessly.
The new system rewards loyalty based on how travelers fly and spend, giving members more control than ever before.
Three Ways to Earn: Choose What Fits You
Atmos Rewards introduces a unique and flexible earning model that allows members to choose how they want to collect points. Starting in late 2026, members will be able to select one of three earning paths each year:
1. By Distance Flown
Earn one point per mile flown. This option is ideal for travelers who book longer flights on lower fares.
2. By Dollars Spent
Earn five points per dollar spent on base fares. Best for those flying premium cabins or purchasing higher fare classes.
3. By Segments Flown
Earn 500 points for each flight segment, regardless of distance or cost. A great choice for travelers who frequently take short hops or regional flights.
This flexibility makes Atmos stand out from traditional airline loyalty programs, which typically offer only one earning formula.
Free Upgrades for Elite Members
Atmos Rewards delivers a major perk for elite-tier members: free upgrades. Starting in 2026, Titanium-level members will be eligible for complimentary upgrades to international business class on Alaska Airlines flights. This benefit extends to one travel companion and does not require an upgrade certificate.
On Hawaiian Airlines, Titanium members will also receive day-of-departure upgrades to North American First Class starting in spring 2026. These upgrades add meaningful value to top-tier status and reflect the program’s shift toward more generous rewards.
Milestone Perks at Lower Levels
Instead of making members wait to reach elite status, Atmos Rewards introduces milestone perks that unlock as early as 10,000 status points. Some of the benefits include:
- Bonus miles
- Lounge passes
- Wi-Fi vouchers
- Future flight credits
- Upgrade certificates
These incremental rewards help keep members engaged and provide a sense of progress, even for those who don’t fly enough to reach elite status.
Premium Travel Perks
Atmos Rewards continues to offer a wide range of benefits for elite members, including:
- Free checked bags
- Early boarding
- Preferred seating
- Priority baggage handling
- Lounge access
These perks are available on both Alaska and Hawaiian Airlines, and many extend to partner airlines through the oneworld alliance and other global relationships.
Atmos members will also be able to use points to book flights to more than 1,000 destinations worldwide, with some one-way tickets available from just 4,500 points.
New Premium Credit Card: Atmos Rewards Summit Visa Infinite
In partnership with Bank of America, the airlines have launched the Atmos Rewards Summit Visa Infinite—a high-end credit card priced at $395 per year.
Cardholder benefits include:
- Global Companion Award: Bring a travel partner on award flights for reduced miles
- Eight annual lounge passes (two per quarter)
- Point pooling: Combine points with up to ten other members
- 3x points on qualifying international purchases
- First checked bag free for cardholder and companions
New cardholders can also earn 100,000 bonus points after spending $6,000 within 90 days of opening the account. That’s enough for multiple round trips or even a premium cabin flight.
Transition Timeline
Here’s how the shift to Atmos Rewards will roll out:
- Now: Alaska Mileage Plan members are automatically part of Atmos Rewards. No changes are needed.
- By October 1, 2025: HawaiianMiles members will fully transition to Atmos Rewards.
- Late 2026: Members can begin choosing their preferred earning method annually.
Points, status levels, and progress will transfer over seamlessly. Any Elite-Qualifying Miles (EQMs) earned before the transition will still count toward reaching elite status.
Additionally, the status year will align with the calendar year, ending on December 31 instead of February. This helps simplify qualification and renewal tracking.
Community Programs for Locals
Atmos Rewards will also feature exclusive communities for local travelers, such as:
- Club 49 for Alaskan residents
- Huakaʻi for residents of Hawai‘i
These groups offer targeted perks, including special fare discounts, extra baggage allowances, and other location-specific benefits.
Why This Change Matters
Increased Flexibility
The biggest strength of Atmos Rewards is its adaptability. Whether you fly often or just once in a while, the program allows you to earn rewards in a way that fits your lifestyle.
Elite Benefits That Deliver Real Value
From international upgrades to milestone perks starting at 10,000 points, Atmos Rewards offers meaningful rewards earlier and more often than many competitors.
Expanded Reach
Through oneworld and global airline partnerships, Atmos Rewards opens the door to over 1,000 destinations. This adds significant redemption value, especially for international travelers.
Strong Credit Card Offering
The new premium card offers substantial rewards and travel benefits, making it a solid choice for frequent flyers and even casual travelers who value comfort and savings.
Final Thoughts
Alaska Hawaiian revamp loyalty through the launch of Atmos Rewards—a bold move that brings better flexibility, higher rewards, and meaningful perks to travelers across the board. By combining the best of both programs and creating a platform centered around traveler needs, Atmos Rewards redefines what airline loyalty can be.
Whether you’re a weekly flyer or an occasional vacationer, Atmos Rewards makes it easier to earn, redeem, and enjoy your journey—on your terms.
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