Amazon has officially confirmed the dates for Prime Day 2025, and shoppers across the U.S. and around the world are already gearing up for two days of exclusive deals and discounts. The mega-sale event will take place on Tuesday, July 15, and Wednesday, July 16, 2025, offering millions of products at special prices for Amazon Prime members.
This year, Amazon is building anticipation by offering sneak-peek deals starting as early as June 25, allowing members to get ahead of the game and start saving weeks before the main event.
Amazon Prime Day Official Page
Amazon Prime Day is a two-day shopping event held exclusively for Amazon Prime members. It started in 2015 as a way to celebrate Amazon’s 20th anniversary and has since grown into one of the biggest retail events in the world. Prime Day includes deep discounts on tech, home goods, fashion, beauty, and many other categories.
In recent years, Prime Day has expanded to multiple countries and become a key shopping moment for millions of consumers and small businesses.
This year’s Prime Day will run for 48 hours, starting at 12:01 a.m. PDT on July 15 and ending at 11:59 p.m. PDT on July 16. The sale will feature new deals every five minutes, including limited-time “Lightning Deals” and curated offers on top brands and Amazon devices.
Customers can also expect exclusive early-access discounts starting in late June, giving shoppers a head start on big-ticket items like laptops, TVs, and smart home gadgets.
Amazon has already started dropping early deals to warm up shoppers ahead of the main event. These early offers are available exclusively to Prime members and include:
Check out the early deals now on Amazon Prime Deals
To make the most out of Prime Day, here are a few tips for shoppers:
In addition to discounts from big brands, Amazon is shining a spotlight on small and medium-sized businesses during Prime Day 2025. The company has promised to feature thousands of deals from independent sellers in categories like handmade goods, health and wellness, fashion, and more.
Last year, shoppers spent over $3.4 billion on small business products during Prime Day, and this year Amazon aims to break that record by offering special incentives and spotlight placements for independent sellers.
Amazon Prime isn’t just about deals. Members also get:
All of these features make Prime membership even more valuable, especially during big sale events like Prime Day.
While Amazon is keeping many details under wraps, based on previous years, shoppers can expect:
Amazon Prime Day 2025 will take place in over 25 countries, including the U.S., Canada, the U.K., India, Japan, Germany, and Australia. International shoppers can expect similar deals adjusted to local markets and currencies.
This global rollout helps Amazon connect with millions of Prime members worldwide, and the 2025 event is expected to be the biggest yet.
With Prime Day 2025 right around the corner, Amazon is once again proving why it’s a global e-commerce leader. From early sneak-peek deals to exclusive member offers, there are many ways for shoppers to score major savings.
Whether you’re shopping for back-to-school gear, upgrading your tech, or just treating yourself, July 15 and 16 should be circled on your calendar.
Stay updated and prepare in advance by visiting Amazon Prime Day 2025 for all the latest offers.
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