Beyoncé Knowles-Carter has once again proven why she’s a global icon. Her Cowboy Carter Tour, which kicked off in the United States in April 2025, has taken the music world by storm, grossing an impressive $168.5 million and achieving 100% attendance across its U.S. stops. This record-breaking tour, supporting her Grammy-winning album Cowboy Carter, has not only set new benchmarks for live performances but also solidified Beyoncé’s influence as a cultural and business powerhouse. Let’s dive into the highlights of this historic tour, its impact on fans, and what makes it a standout moment in 2025.
The Cowboy Carter Tour began with a bang on April 28, 2025, at SoFi Stadium in Inglewood, California. Over five sold-out nights, Beyoncé grossed $55.7 million and sold 217,000 tickets, making it the highest-grossing single-venue engagement by a female artist in history, according to Billboard. This achievement alone set the tone for the tour’s U.S. leg, which continued to shatter records in every city it touched.
Following Los Angeles, the tour moved to Chicago, where Beyoncé performed three shows, earning $42.5 million with 143,256 tickets sold. Despite weather delays and an evacuation before the Chicago kickoff, fans remained undeterred, packing venues to capacity. The tour then headed to the New York area, where Beyoncé performed five nights at MetLife Stadium in East Rutherford, New Jersey. These shows grossed a staggering $70.2 million with 250,085 tickets sold, securing the top spot as the highest boxscore reported by a female artist ever.
In total, the U.S. leg of the Cowboy Carter Tour has grossed $168.4 million so far, with every show sold out. This 100% attendance rate reflects Beyoncé’s unmatched ability to draw massive crowds, even after initial reports of sluggish ticket sales before the tour began. Fans and critics alike have praised her for turning skepticism into triumph, proving that her star power remains unrivaled.
The Cowboy Carter Tour is more than just a concert series—it’s a celebration of Beyoncé’s genre-defying album Cowboy Carter, which made history as the first country album by a Black woman to win Album of the Year at the 2025 Grammy Awards. The 27-track project, released in March 2024, blends country, pop, and R&B, featuring collaborations with country legends like Willie Nelson and emerging Black country artists such as Tanner Adell and Shaboozey. The tour brings this groundbreaking album to life with a 39-song setlist that spans Beyoncé’s career, from Cowboy Carter hits like “II Most Wanted” with Miley Cyrus to classics from her Renaissance era.
The tour’s performances are a visual and musical spectacle. Beyoncé commands the stage with electrifying energy, wearing custom-designed outfits that embrace Western glam. From a Burberry Check bodysuit with Swarovski crystal-embellished chaps to a Diesel oversized cowboy coat adorned with gray crystals, her fashion choices have been as much a talking point as her music. These bold looks, often spotlighting Black-owned brands, pay homage to the album’s themes of reclaiming space in country music and celebrating Black contributions to the genre.
Beyond the music and fashion, the tour is a platform for cultural storytelling. Sylvia Obell, writing for Elle, described it as a “reclamation of power and country,” noting how Beyoncé uses her performances to honor Black art and history. The Cowboy Carter and Rodeo Chitlin’ Circuit Tour weaves in tributes to the Black Southern experience, challenging misconceptions about country music’s roots and amplifying underrepresented voices. This resonates deeply with fans, who see the tour as both a musical experience and a powerful statement.
Beyoncé’s ability to connect with her audience has been a highlight of the tour. One of the most heartwarming moments came during a rain-soaked show on May 28 at MetLife Stadium, where she performed a gender reveal for a lucky couple in the “Club Ho-Down” VIP section. Holding up a sign that read “Cowboy,” Beyoncé announced, “It’s a boy! God bless you. Congratulations!” The crowd erupted in cheers, making it a night the couple—and the audience—will never forget.
Another standout moment was Beyoncé’s tribute to her husband, Jay-Z, during her final New York show on May 29. Fans chanted her name as she delivered a performance that blended personal touches with her signature showmanship. The tour also featured appearances by her daughters, Blue Ivy and Rumi Carter, who joined her on stage in Los Angeles, adding a family element that fans adored. Despite a minor stage blunder with Blue Ivy in Chicago, the young performer’s professionalism won over the crowd, with fans on social media calling her “so professional.”
The tour hasn’t been without challenges. Early reports noted technical difficulties and unsold seats, a rarity for a star of Beyoncé’s caliber. However, viral clips of her performances and glowing reviews quickly turned the tide. Fans who snagged last-minute tickets at reduced prices in Los Angeles shared their excitement, with many citing the tour’s energy and production value as worth every penny.
The Cowboy Carter Tour is not just a musical triumph—it’s a marketing masterpiece. Beyoncé has seamlessly integrated her business ventures into the tour, from SirDavis whiskey bars serving specialty cocktails to immersive fan activations for her Cécred hair care brand at select Ulta Beauty locations. These partnerships highlight her savvy as a brand strategist, creating experiences that extend beyond the stage. Marriott Bonvoy also offers VIP perks for members, adding to the tour’s exclusivity.
Philanthropy is another cornerstone of the tour. Through her BeyGOOD Foundation, Beyoncé is investing over $3 million to support scholarships, small businesses, and disaster relief, including aid for Los Angeles wildfire victims. This commitment to giving back has earned praise from fans and critics, who see the tour as a reflection of Beyoncé’s dedication to making a difference.
While the U.S. leg has wrapped its first phase, the Cowboy Carter Tour is far from over. The nine-city tour will continue in Europe, with stops in London and Paris, before concluding with a grand finale in Las Vegas on July 26. Fans across the Atlantic are eagerly awaiting their chance to experience the show, which has already been hailed as a “can’t-miss” event by critics like VIBE’s Mya Abraham, who said it “needs to be sat with, discussed, retold, and relived.”
The tour’s success has also sparked a surge in Cowboy Carter playlist creation on Spotify, as fans recreate the concert experience at home. Social media is buzzing with outfit ideas for attendees, with Western-inspired looks like cowboy hats and Levi’s jeans dominating the conversation. Celebrities like Selena Gomez, Meghan Markle, and Prince Harry have been spotted at shows, further cementing the tour’s status as a cultural phenomenon.
Beyoncé’s Cowboy Carter Tour is more than a series of concerts—it’s a historic moment in music. With $168.5 million in U.S. earnings and 100% attendance, it’s a testament to her enduring appeal and ability to push boundaries. The tour celebrates Black artistry, challenges genre norms, and creates unforgettable memories for fans. Whether it’s through her show-stopping performances, meaningful philanthropy, or innovative business moves, Beyoncé continues to redefine what it means to be a superstar.
For those hoping to catch the tour, tickets for the European leg are still available, though they’re selling fast. Check out Ticketmaster for details, and follow updates from Caché McClay, the USA TODAY Network’s Beyoncé reporter, on Instagram for the latest news. The Cowboy Carter Tour is a journey worth experiencing, and Beyoncé is proving once again why she runs the world.
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