Luxury fashion house Bottega Veneta is honoring half a century of its signature Intrecciato weaving technique with a glamorous new campaign featuring a lineup of international celebrities. The campaign not only marks 50 years of design innovation and craftsmanship but also reflects the brand’s commitment to timeless elegance and quiet luxury.
Known for its understated luxury and artisan-level craftsmanship, Bottega Veneta has long set itself apart in the fashion world. Now, as it celebrates this milestone, it is leaning into its heritage while looking ahead with fresh creativity and cultural influence.
The Intrecciato weave, introduced in the 1970s, became the core design element of Bottega Veneta’s leather goods. Instead of loud logos or flashy designs, the company focused on texture, quality, and a technique that allowed for both flexibility and durability in leather.
This woven leather technique was originally a practical solution. When Bottega Veneta was founded in 1966, the sewing machines in the Veneto region of Italy were not strong enough to stitch thick leather. As a result, artisans began weaving thin strips of leather together, giving birth to the iconic Intrecciato style. What started as necessity became a symbol of silent luxury, now instantly recognized around the world.
To celebrate the 50-year anniversary, Bottega Veneta has launched an international campaign that brings together a diverse set of celebrities across film, fashion, and the arts. The campaign showcases a series of powerful portraits and short films that reflect the spirit of individuality and craftsmanship at the heart of the brand.
Featured in the campaign are stars like A$AP Rocky, Julianne Moore, Solange Knowles, and Jacob Elordi, each styled in timeless Bottega pieces that highlight the Intrecciato weave. Each celebrity shares their personal stories around identity, creativity, and craft—paralleling the brand’s own journey through decades of design.
According to Bottega Veneta’s creative director Matthieu Blazy, the campaign is a celebration of not just the weave, but “the people who wear it and the way they move through the world.”
Read more about Bottega Veneta’s history and its quiet luxury philosophy.
Since taking over as creative director, Matthieu Blazy has revitalized the brand’s core values. His approach has focused on layering narratives of history, architecture, and global culture into the fabric of Bottega’s design language. With this 50-year celebration, Blazy re-emphasizes Bottega Veneta’s stance as a house of design over hype.
Blazy said in a recent interview, “Intrecciato is more than a technique. It’s a language of luxury that doesn’t need to shout. It’s intelligent, human, and made to last.”
What sets this campaign apart is its emphasis on longevity and slow fashion. At a time when trends fade fast, Bottega Veneta’s message is bold: craftsmanship and thoughtfulness never go out of style.
The brand continues to manufacture its leather goods in Italy, ensuring that each product passes through the hands of skilled artisans who’ve mastered the intricate weaving technique. The campaign doesn’t just look backward; it’s also an invitation to look ahead—at how heritage and innovation can coexist in the luxury world.
Despite its international fame, Bottega Veneta has stayed rooted in its Italian origins. The brand’s commitment to local artisanship in Veneto has provided economic support to the region for decades. By celebrating Intrecciato, the campaign also highlights the human stories behind the craft.
To further celebrate the occasion, Bottega Veneta is also launching special exhibitions and pop-up installations in fashion capitals like Milan, New York, Tokyo, and Paris. These immersive experiences will allow fans and fashion lovers to explore the legacy of Intrecciato through a curated blend of past archives and modern interpretations.
Fashion insiders and critics have widely praised the campaign for its artistry, sincerity, and storytelling. Rather than going the commercial route, the campaign feels personal. Each celebrity’s inclusion feels purposeful, each visual a tribute to the timeless beauty of the woven leather.
Social media is also buzzing, with fans praising the visuals and interviews that showcase not just the products, but the personalities and philosophies behind them.
Fashion critic Sarah Mower wrote, “In a world obsessed with instant fame and flash, Bottega Veneta has once again proven that luxury can—and should—be built on substance.”
As Bottega Veneta celebrates 50 years of Intrecciato, it does more than honor a technique—it celebrates an identity. One built not on bold logos or passing trends, but on precision, patience, and passion. In a fashion industry that often values noise, Bottega’s silent power speaks volumes.
This campaign is not just an anniversary; it’s a reminder that true luxury is a long story well told.
Discover the full campaign and behind-the-scenes stories at Bottega Veneta’s official website.
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