Canelo Álvarez Launches VMC Tequila Drink: A Taste of Mexico in Every Can

What Is the Canelo VMC Tequila Drink?

Canelo VMC Tequila Drink is a ready-to-drink canned cocktail created by Mexican boxing superstar Saúl “Canelo” Álvarez. The name “VMC” stands for Viva Mexico Cabrones, a popular Mexican phrase used to express pride and celebration. This drink combines the bold spirit of tequila with modern convenience, giving fans a taste of Mexico in a slim can.

Canelo, known for his knockout power in the boxing ring, is now making moves in the beverage industry, offering something that reflects his roots, pride, and personality. VMC is not just a celebrity product—it’s a genuine expression of Mexican tradition and flavor.

Tequila with Real Mexican Flavor

One of the main things that sets the Canelo VMC Tequila Drink apart is its authenticity. The tequila used in the drink is made from blue agave, which comes directly from Jalisco, Mexico—the birthplace of tequila and Canelo himself.

This means the drink isn’t just flavored to taste like tequila—it actually contains real tequila, staying true to its heritage. This detail matters to tequila lovers and anyone who values quality ingredients.

Available Flavors That Everyone Will Love

Canelo VMC Tequila Drink comes in three refreshing flavors, each one inspired by classic Mexican drinks that locals enjoy every day. These options include:

Paloma – A zesty grapefruit cocktail, slightly tart and perfectly fizzy.
Margarita – The most famous tequila cocktail with a smooth lime twist.
Jamaica Hibiscus – Based on the popular agua fresca, it has a floral, slightly tangy taste.

Each can contains 5.5% alcohol by volume (ABV) and comes in a 355ml (12 oz) slim design, making it easy to enjoy at parties, BBQs, or while relaxing at home.

From Mexico to the U.S.: VMC Goes International

After launching in Mexico in 2022 and receiving great feedback, VMC expanded to the United States in 2023. The drink is especially popular in states like California, Texas, and Arizona, where there’s a strong Mexican-American community and a demand for culturally inspired products.

Canelo’s drink is quickly becoming a favorite among people who want both authentic flavor and convenience. With its growing fan base, VMC is expected to continue expanding into new markets across North America.

A Powerful Business Partnership

The Canelo VMC Tequila Drink is not just the work of one man. It’s a collaboration between three major forces:

Canelo Álvarez – The vision and face of the brand.
Casa Lumbre – A well-known Mexican spirits company behind other tequila brands.
Spirit of Gallo – A major U.S. distributor helping bring VMC to a wider audience.

With Canelo’s passion, Casa Lumbre’s expertise, and Gallo’s reach, VMC is built on a solid foundation that ensures quality and success.

From Champion to Businessman

Canelo Álvarez is more than a boxer. He’s a smart businessman with several ventures outside the ring. Some of his other businesses include:

Canelo Energy – A chain of gas stations.
Upper by Canelo Energy – Convenience stores with a personal touch.
Canelo Store – A fashion line with athletic and lifestyle clothing.

VMC is another example of Canelo using his fame and influence to build businesses that reflect his personality and passions. With every new venture, he continues to grow his brand and legacy.

Riding the Ready-to-Drink Trend

Ready-to-drink (RTD) cocktails have become a massive trend in the alcohol industry. Consumers today are looking for convenience without sacrificing quality. That’s exactly what the Canelo VMC Tequila Drink offers.

Here’s why RTDs like VMC are on the rise:

No mixing needed – Just open the can and enjoy.
Perfect for on-the-go events – Great for festivals, BBQs, and tailgates.
Consistent taste – Every can tastes exactly like the last one.

The VMC drink fits perfectly into this growing market while adding a unique cultural flavor that most competitors lack.

Celebrating Mexican Culture, One Can at a Time

Canelo’s drink isn’t just about alcohol—it’s a celebration of Mexican identity. The name “Viva Mexico Cabrones” alone is full of spirit, pride, and passion. Every detail, from the tequila source to the flavor lineup, is rooted in tradition.

VMC isn’t just something to sip—it’s something to experience. Whether you’re Mexican, Mexican-American, or just a fan of good tequila, this drink connects people to a deeper cultural story.

What People Are Saying

Early reviews of the VMC drink have been very positive. Here’s what people love about it:

“It’s smooth and not too sweet—just right.”
“Finally, a canned tequila drink that actually tastes like tequila!”
“Love that it supports Mexican culture and a Mexican athlete.”

The drink has found a home among fans of both tequila and Canelo Álvarez, making it a well-rounded brand with emotional and cultural value.

Price and Availability

Canelo VMC Tequila Drink is currently sold in four-packs for about $10.99 in select locations. It’s not available everywhere just yet, but the company plans to expand distribution in the near future.

You can find VMC in stores that carry premium RTD cocktails or Mexican imports. As demand grows, expect to see it popping up in more supermarkets, liquor stores, and even restaurants.

Final Thoughts: Is It Worth Trying?

If you’re a fan of tequila, Mexican culture, or Canelo Álvarez himself, the Canelo VMC Tequila Drink is definitely worth a try. It’s flavorful, easy to drink, and full of personality. More than just a beverage, it’s a reflection of Canelo’s pride and passion for Mexico.

With authentic ingredients, bold flavor, and strong brand backing, VMC is on its way to becoming one of the top RTD cocktails in the market. Whether you’re chilling at home, heading to a party, or celebrating a big win, this drink brings the spirit of Mexico to your hands—one can at a time.

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