Some moments change your life forever. For Nidar, that moment came as burnout. She was stuck in a cycle of…
The rise of vegan beauty products is more than just a trend—it’s a movement. Across the United States, more and…
In 2025, more beauty lovers are choosing American-made beauty tools over imported options—and for good reason. From the high standards…
In recent years, beauty tech startups have been changing the way we think about skincare, cosmetics, and personal wellness. These…
When it comes to skincare in the U.S., consumers are split between two major categories: drugstore vs. luxury skincare. Some…
In recent years, DIY beauty treatments have become a major trend in the United States. With more people staying in…
In recent years, the beauty industry has undergone a massive shift. As more consumers become conscious of their environmental footprint,…
The beauty and wellness industry took a major hit during the COVID-19 pandemic. Lockdowns, safety concerns, and changing customer behavior…
The beauty influencer economy in the United States has grown into a billion-dollar powerhouse, transforming how consumers discover, trust, and…
Beauty standards across U.S. regions reflect the country's rich diversity. What’s considered attractive in California might not hold the same…