Christine Brennan, one of the most respected voices in sports journalism, has released a new and timely book titled On Her Game. This compelling read explores the meteoric rise of Caitlin Clark and the impact she’s had on the WNBA and women’s sports culture overall.
In a time when women’s basketball is experiencing record-breaking viewership and fan engagement, Brennan’s work provides much-needed context, history, and critical analysis of what many are now calling “The Caitlin Clark Effect.”
This review breaks down six key insights from the book and highlights why On Her Game is a must-read for fans, analysts, and anyone interested in the future of sports.
On Her Game is a smart, accessible, and deeply researched book that goes beyond just Caitlin Clark’s basketball stats. Brennan looks at how Clark’s arrival in the WNBA marks a shift in public perception, commercial value, and media coverage of women’s basketball.
The book places Clark’s rise in the larger framework of Title IX, decades of athlete activism, the evolution of women’s sports, and the growing interest from fans and sponsors.
Through a mix of storytelling, interviews, and cultural analysis, Brennan shows how Clark represents more than just a star player she’s part of a turning point for the entire league.
Christine Brennan begins by highlighting how Caitlin Clark’s entry into the WNBA has changed everything ticket sales, TV ratings, merchandise, and even the way people talk about the game.
The book explores how:
Clark’s presence is bringing new fans to the league, including younger viewers and men who may not have followed women’s basketball in the past.
Brennan dives into Clark’s NCAA career at the University of Iowa as a key foundation for her professional success. The book details how Clark’s style of play deep three-pointers, fast breaks, and flashy assists made her a viral sensation even before entering the draft.
She wasn’t just a talented player. She was marketable, relatable, and fun to watch. Her college journey built a massive fanbase that followed her into the pros, a rare path in women’s sports.
One of the book’s strongest sections is the breakdown of how the WNBA is evolving not just as a sports league, but as a business and cultural platform. Brennan explores:
Clark’s arrival comes at the right time. She joins a league already on the rise, and her influence is helping push it into a more mainstream space. Brennan credits both Clark’s impact and the league’s readiness to capitalize on it.
Another major theme Brennan covers is how Caitlin Clark is changing the conversation about women’s sports. She’s become the center of media discussions, not just for her stats, but for what she represents:
The book includes stories about how young girls and even boys are now wearing Clark jerseys, asking to shoot “Caitlin Clark threes,” and following the WNBA for the first time.
While much of the book celebrates Clark’s success, Brennan also tackles the challenges she and the league face. These include:
This balanced approach helps the reader understand that while the Caitlin Clark effect is real, it’s also complicated. Brennan gives credit where it’s due while still highlighting the broader systemic issues that women’s sports continue to face.
The final chapters of On Her Game zoom out to look at the bigger picture. Brennan positions Clark not just as an individual success story, but as part of a larger movement that includes:
Brennan argues that this is a cultural tipping point and Clark is one of the faces leading it.
With Caitlin Clark’s debut WNBA season in full swing and women’s sports experiencing record-breaking attention, On Her Game arrives at the perfect moment. It’s more than just a sports book. It’s a look into how one athlete with talent, timing, and personality can shift the future of an entire league.
For longtime fans, new followers, coaches, and media professionals, Brennan’s book offers context, commentary, and celebration of a once-in-a-generation shift in women’s basketball.
The book is written in clear, accessible language, making it ideal for both adults and young readers.
Christine Brennan’s On Her Game is a powerful, timely, and engaging exploration of how Caitlin Clark is changing the game and how the WNBA is ready to meet the moment. It captures both the excitement and the challenges of this new era.
With sharp reporting, historical context, and a deep love for the sport, Brennan delivers a must-read that will stand as a cultural document of women’s sports in 2025.
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