New York City – Pizza lovers, brace yourselves. ABC’s “Good Morning America” (GMA) has done the delicious work for you—after relocating to their new studio in Times Square, the team set out to find the best pizza within walking distance. After tasting slice after slice in the heart of Manhattan, GMA has crowned one pizzeria the champion of the block.
If you’re hungry and near Broadway, you’re in luck. This local favorite, now officially GMA-approved, is more than just a neighborhood gem—it’s becoming a must-visit culinary destination for visitors and locals alike.
In early June 2025, ABC’s “Good Morning America” made a bold move—relocating its iconic studio setup closer to the buzzing pulse of Times Square. The newly revamped location brings a fresh backdrop, enhanced digital features, and more street-level interaction with viewers. But with a new studio comes one critical question for every New Yorker: where’s the best place nearby to grab a good slice of pizza?
That’s where GMA stepped in. In a special on-air segment, the team launched a week-long challenge called “The Slice Search”, where anchors and local food critics teamed up to test more than a dozen pizzerias within a 5-block radius of the studio.
After a heated (and cheesy) competition, Joe’s Pizza, located at 1435 Broadway, was named the best pizza near the new GMA studio. The legendary shop is already a beloved name in the city, and now it holds a new title thanks to the GMA crew.
Anchors Robin Roberts, George Stephanopoulos, and Michael Strahan were all part of the final tasting. “You can tell it’s made with love—and New York pride,” Roberts said, holding up a perfectly folded slice of Joe’s classic cheese pizza.
Joe’s Pizza has been serving authentic New York-style slices since 1975. Known for its crispy crust, tangy tomato sauce, and generous cheese, the place remains a favorite for tourists, locals, and now morning television personalities.
For more about Joe’s Pizza and their iconic NYC presence, visit their official site
The “Slice Search” wasn’t just about personal taste. GMA brought in local food bloggers, pizza historians, and even city firefighters (known for their expert pizza opinions) to weigh in.
Each pizzeria was judged on:
Joe’s scored top marks in all categories. Their signature cheese slice was praised for its simple, no-frills excellence. “It’s everything a New York slice should be,” said food critic Jamie Rosario, who appeared on GMA to present the final verdict.
While Joe’s Pizza took the crown, GMA’s team also highlighted a few honorable mentions:
Prince Street Pizza – Famous for its spicy pepperoni and thick Sicilian slices. Just a short subway ride away, it’s a pizza pilgrimage for many.
John’s of Times Square – Known for its coal-fired brick oven pies and classic sit-down dining experience. A perfect pre-theater dinner spot.
Artichoke Basille’s Pizza – With its creamy artichoke slice, this place offers a creative twist on the traditional New York slice.
These pizzerias didn’t go home empty-handed. GMA is featuring all their top picks on their website, with a map for viewers to create their own pizza tour:
Following the announcement, fans rushed to social media to share their thoughts—and their own recommendations. While many agreed with the Joe’s Pizza pick, some die-hard New Yorkers chimed in with alternative favorites from Brooklyn and Queens.
“The city has too many good options to choose just one,” tweeted @SliceSavageNYC. “But Joe’s is a solid pick. Can’t go wrong there.”
Tourists also joined the conversation. Some mentioned they now plan to include a visit to Joe’s in their next NYC itinerary thanks to GMA’s seal of approval.
This segment isn’t the first time pizza and pop culture have collided. Over the years, pizzerias have earned cult status thanks to celebrity visits, TikTok trends, and TV features. GMA’s recent spotlight continues this trend, showing how food isn’t just about taste—it’s about experience, community, and storytelling.
Joe’s Pizza, already featured in shows like Spider-Man and Sex and the City, just added another media moment to its long-running fame.
If you’re planning to swing by Joe’s Pizza or any of the featured shops, keep in mind: lunchtime rush is real. Locals recommend visiting before noon or after 2 p.m. to avoid long lines.
Joe’s Pizza on Broadway is open daily from 10 a.m. to 2 a.m., offering plenty of chances to grab a slice—whether you’re heading to work, leaving the theater, or simply wandering Times Square.
For those outside NYC, Joe’s Pizza now ships nationwide through Goldbelly
Pizza is more than just food in New York City—it’s a way of life. Thanks to GMA’s fun and flavorful “Slice Search,” locals and visitors now have a new go-to spot when exploring the city near Times Square.
So if you find yourself near the GMA studio and feel a hunger pang, follow their lead and head to Joe’s Pizza. One bite, and you’ll know exactly why it’s the best of the best.
Also Read – Spicy Food Hacks: Expert-Backed Ways to Turn Up the Flavor
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