“Good Morning America” (GMA), the award-winning morning news show by ABC, has officially revealed its brand-new studio in Manhattan. This marks a major transformation for the long-running program that has become a staple of American morning television.
The new studio space is situated just blocks away from Times Square, in the heart of Midtown Manhattan. It was designed to reflect the energy, innovation, and storytelling that “GMA” has been known for over the years. The unveiling offers viewers a modernized and immersive visual experience that aligns with today’s dynamic media landscape.
Read the full announcement on ABC News.
The refreshed studio boasts a sleek, open-concept layout with massive LED screens, cutting-edge lighting design, and multi-angle broadcast zones. The producers say the new set is designed to give audiences “a front-row seat to the news,” whether they’re tuning in on TV, streaming, or social media.
The standout features include:
The “GMA” anchor team—Robin Roberts, George Stephanopoulos, Michael Strahan, and Lara Spencer—welcomed viewers with excitement during the debut broadcast from the new space. Each shared their thoughts on how this studio reflects the evolution of the show and its strong connection to viewers.
Robin Roberts expressed, “It feels like a new beginning. The energy in this space is electric, and it mirrors the vibrancy of the stories we bring each day.”
Michael Strahan added, “This studio is more than just a location. It’s a storytelling stage where we connect with America every morning.”
The team gave a walking tour of the new studio during the show’s opening, showcasing various parts of the set that viewers will see frequently in upcoming episodes.
Though the studio is new, it hasn’t gone far from the show’s roots. The new “GMA” home is still located in the Times Square area, which has been part of the show’s identity for decades. The updated space allows more flexibility for street-level interaction and audience engagement, with large windows offering behind-the-scenes peeks to passersby.
Tourists and New Yorkers alike will continue to see the familiar faces of the GMA team broadcasting live from the studio’s open-glass walls. This blend of public visibility and digital innovation reinforces GMA’s dual mission of accessibility and high-quality journalism.
Viewers took to social media to share their reactions to the new set design. Many praised the modern, bright look and the technological upgrades.
One viewer wrote on X (formerly Twitter), “The new GMA studio looks amazing! Love how clean and high-tech it feels.”
Another shared on Facebook, “I’ve watched GMA for 15 years, and this is the most exciting update yet! Can’t wait to see all the segments in the new setup.”
The response has been overwhelmingly positive, signaling strong approval from GMA’s loyal fan base.
The redesign was led by ABC’s in-house creative and technical team in collaboration with top production designers and engineers. Their vision was to create a “set of the future” while still honoring GMA’s long-standing legacy.
According to the design team, the key goals were:
One of the defining features of the new studio is its focus on digital-first content creation. With more viewers now watching GMA through ABC’s streaming platforms and social media clips, the new design allows seamless integration of both traditional and digital formats.
There are dedicated zones for social media interviews, podcast recording, and livestream segments. This ensures that GMA continues to reach younger, tech-savvy audiences who consume news in a more interactive way.
As ABC News Digital continues to grow, this studio will serve as a central hub for cross-platform storytelling.
For over 40 years, “Good Morning America” has delivered trustworthy news, heartwarming human-interest stories, and top-tier celebrity interviews. With this new studio, ABC sends a clear message that GMA is ready for the next era of media.
The update is not just cosmetic—it signals a renewed commitment to innovation, journalism, and storytelling excellence. Whether covering a major election, a cultural trend, or an inspiring personal journey, GMA is equipped now more than ever to bring these stories to life.
This new Manhattan studio launch is more than just a change of scenery. It’s a step forward in how morning news is produced and delivered. With advanced technology, design foresight, and a passionate anchor team, “GMA” is not only keeping up with the times—it’s leading the way.
Expect more live music performances, interactive features, and guest segments that bring a fresh flavor to your morning routine.
To stay updated with the latest from the new studio, tune in to “Good Morning America” weekdays on ABC or visit Good Morning America’s official site for behind-the-scenes exclusives and bonus content.
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