Social Media

How Issa Berro is Changing TikTok Culture

Eighteen-year-old Issa Berro from Zürich, Switzerland, skyrocketed to fame when a spontaneous comedic clip he posted in November became the most-viewed TikTok video in Swiss history. The short, quirky bit—showing water splashing onto his phone screen and triggering random app chaos—has amassed over 93 million views, turning Issa into a national sensation and earning him more than 200,000 new followers virtually overnight.

“I posted it without any big hopes… I didn’t think it would go viral,” Issa shared in an interview with Blick. But the unexpected viral moment flipped his world: strangers began recognizing him in public, classmates teased him (playfully), and even his professional mentors took notice.


Strength Through Struggle: How Hate Became Motivation

Issa’s rise hasn’t come without its challenges. With fame came floods of attention—some flattering, some critical. While many fans rush to ask for selfies or shoutouts, the internet’s darker side made itself known too.

Still, Issa remains undeterred. “If you have haters, you also have success,” he reflects. Rather than letting the negativity drag him down, he uses it as fuel to grow. His viral success brought with it a greater sense of responsibility. “I already avoid sexist, homophobic, or racist jokes,” he says, knowing that his words carry weight with a large Gen Z audience.


Balancing Life and Influence

Unlike many young creators who ditch traditional paths after finding fame, Issa kept his feet firmly on the ground. He recently completed a commercial apprenticeship at a local bank, balancing early mornings and studies with an ever-growing TikTok presence.

Though content creation brings income and joy, Issa is clear-eyed about its instability. “Who knows if TikTok even exists in five years?” he says. For now, it remains a creative outlet—a passion project that fits around his daily routine.

Even in professional settings, his content follows him. “My colleagues sometimes scroll past my videos during breaks—it’s kind of funny,” he laughs.


Creative Routine & Everyday Inspiration

Life for Issa blends a typical teenage lifestyle with the demands of digital stardom.

Filming: He creates and posts several short comedic sketches each week, with recurring themes like learning to drive, hilarious Ramadan anecdotes, snack obsessions, and the classic barber mishap—all delivered with his signature lighthearted style.

Friends & Fun: Much of his inspiration comes from spontaneous moments with friends at cafés, parks, or even during casual chats. “My best ideas just come from being around people I vibe with,” he says.

Self-Care: Issa takes his mental well-being seriously. He regularly disconnects from social apps to recharge, maintaining a healthy balance between his public and private life.

“Filming a quick sketch between boring tasks at work without looking suspicious—that’s the real skill,” he jokes.


Challenges Beyond the Screen

Viral fame brings both perks and pressure.

Public Attention: Being constantly recognized can get overwhelming. “It’s fun but also tiring when people stare or record without asking,” he admits.

Performance Anxiety: With one major hit, there’s always the looming fear of being seen as a one-hit wonder. Still, Issa focuses on consistency and growth rather than chasing numbers.

Mental Health: While he hasn’t shared any serious struggles, Issa acknowledges the pressure creators face. He’s committed to thoughtful content that uplifts rather than offends—a conscious choice in today’s fast-paced digital world.

“No matter what happens next, no one can take away what I already achieved,” he says proudly.


A Bigger Purpose: More Than Just Laughs

Issa’s videos aren’t just about comedy—they’re about connection. His vision includes:

  • Relatable stories: From Ramadan to driving lessons, he wants followers to see themselves in his content.
  • Positive influence: He consciously avoids harmful stereotypes, setting a respectful tone for younger audiences.
  • Platform expansion: With 200k+ followers on TikTok, he’s actively growing his Instagram and exploring collaborations, brand campaigns, and affiliate opportunities.
  • Giving back: Long-term, he hopes to support educational and creative projects for multicultural youth across Switzerland.

What’s Next for Issa?

Issa’s content is evolving. Recent TikToks include messages about university life, natural wellness hacks (like honey for energy), and broader lifestyle themes—signs that he’s branching out.

Upcoming goals include:

  • Experimenting with formats: From mini-series shot in Zürich to longer stories and collabs.
  • Launching a YouTube or podcast: A deeper dive into his thoughts on wellness, culture, apprenticeship life, and growing up as a creative in Switzerland.
  • Merch and workshops: Collaborations with local brands, affiliate marketing through Temu, and possibly in-person events for young creators.

Why Issa’s Story Stands Out

Issa Berro isn’t just another viral face—he’s a grounded, thoughtful young adult navigating fame with responsibility and heart. His story proves that success doesn’t have to derail education, authenticity can drive influence, and that even in a digital world, real-life values matter most.

As Issa grows, so does the impact of his message—and the eyes of a generation will be watching what he does next.

Do follow him on Instagram

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Anjali

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