Yara Kourbaj never expected that one day she would become a name recognized across the UAE for her voice, creativity, and influence. But her story didn’t start with fame. It began with a simple moment of self-reflection.
As her kids grew more independent, Yara found herself with unexpected free time and a question that many mothers ask themselves: “What now?” Instead of staying in her comfort zone, she used that time to rediscover who she was beyond motherhood.
“I found myself with extra time and a desire to rediscover myself,” she says. That space, once filled with the demands of raising a family, became a fertile ground for creativity, growth, and new ambitions.
Yara Kourbaj journey into beauty and content creation wasn’t planned. It was sparked by a friend’s comment. “A close friend once told me, ‘Why don’t you try this field It really suits you.’” That one sentence planted the seed of possibility.
Curious and open to the idea, Yara enrolled in three makeup courses. She dove into the art of makeup, not just to enhance appearances, but to empower people to feel confident in their own skin. It didn’t take long before she realized this was more than just a hobby. It was her calling.
With her makeup kit in hand and her camera ready, she started working as a makeup artist. Her passion and natural ability quickly gained attention. But the real turning point came when she met a group of content creators who introduced her to the world of digital storytelling.
That was when her life truly changed.
Content creation was a whole new universe, but Yara embraced it wholeheartedly. She learned how to speak to an audience, how to express her creativity online, and how to connect in a meaningful way.
“Once I stepped into that world, I loved it. I found myself thriving in both fields, beauty and content creation,” she says.
Her content, a mix of beauty tutorials, lifestyle advice, and real-life experiences, began resonating with people. Whether she was sharing her favorite lipstick shade, talking about parenting, or opening up about personal growth, Yara’s authenticity shone through.
Behind the scenes, however, the road wasn’t easy. “The biggest challenge was realizing that the path to success and recognition takes a lot of hard work, effort, and time,” she shares.
Late nights editing content, constant brainstorming, adapting to trends, and staying consistent required dedication. But Yara never gave up. She remained focused on what mattered most: building something real and lasting.
Years of persistence paid off when Yara was selected among the Top 50 Influencers in the UAE, a moment that confirmed her hard work was being seen and appreciated.
“My biggest achievement today is being selected among the Top 50 Influencers in the UAE, and feeling the love, acceptance, and impact I have on people through my voice and opinions,” she says with pride.
But for Yara, it’s never just been about numbers or awards. It’s about the connection she has with her followers, the messages, the gratitude, the support. That emotional bond drives her forward more than anything else.
Yara isn’t just creating content for the sake of trends. Every post she shares carries intention, whether it’s to teach, uplift, or inspire.
“I’m currently focusing on growing my personal brand and creating meaningful content that connects with my audience,” she says. “This aligns with my long-term goal of becoming a trusted voice in both beauty and lifestyle, inspiring others along the way.”
Her online platforms reflect this. Scroll through her Instagram or TikTok, and you’ll find a beautifully curated mix of makeup looks, skincare advice, daily routines, product reviews, and personal thoughts, all presented with elegance, simplicity, and heart.
She doesn’t shy away from showing the behind the scenes moments either. Whether it’s a tired mom day, a makeup fail, or a word of encouragement, her followers get the full picture and that’s exactly why they trust her.
What makes Yara’s story powerful isn’t just her rise as a top influencer. It’s the way she got there.
She didn’t start out with connections or fame. She started with curiosity, took a chance, and kept moving forward. She embraced change, learned new skills, and carved out a path that was completely her own.
Today, she hopes to use her platform to motivate others to do the same.
“I hope to leave a positive impact by inspiring others to follow their passions fearlessly and authentically,” she says. “I’d like to be remembered as someone who brought creativity, kindness, and honesty to everything I shared in this industry.”
Her story is especially empowering to women and mothers who may have put their dreams on pause. Yara’s message is clear: it’s never too late to start something new, and you don’t need permission to pursue your passion.
Looking back, Yara wishes she could reassure her younger self. “I would tell my younger self that true strength isn’t in reaching success quickly, but in rising every time you fall and trying again. Keep going, stay patient, and you’ll become exactly who you’re meant to be.”
That resilience, the ability to pick yourself up, learn, and grow, is at the heart of everything Yara represents.
Yara is not slowing down anytime soon. With a strong foundation in beauty and lifestyle, she’s exploring new ways to expand her brand, possibly through workshops, product collaborations, or even her own beauty line.
Every step she takes now is guided by purpose. She wants her content to do more than entertain. She wants it to inspire, uplift, and empower.
As the digital world continues to grow, Yara is committed to being a steady, honest, and creative voice. She’s not just part of the influencer world. She’s shaping it.
Full Name: Yara Kourbaj
Date of Birth: August 17, 1986
Nationality: Based in the United Arab Emirates
Profession: Beauty Content Creator, Makeup Artist, Lifestyle Influencer
Top Platforms: Instagram and TikTok
Known For: Creative beauty content, motivational storytelling, authentic lifestyle sharing
Notable Achievement: Named one of the Top 50 Influencers in the UAE
Email: ykourbaj@gmail.com
Contact: +971 50 886 3767
Yara Kourbaj’s journey reminds us that real success is not about fast results. It’s about passion, perseverance, and personal growth.
From rediscovering herself as a mom to becoming a leading voice in the UAE’s influencer space, she has proven that dreams don’t expire. They evolve, grow, and come to life when nurtured with heart.
Her story is a powerful invitation to every person wondering if it’s too late to begin. Yara says it’s not. Just start.
Do follow her on Instagram
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