Hunter Schafer, the rising star known for her role in HBO’s Euphoria and her bold fashion choices, Prada has been making waves in the fashion world. Recently, she turned heads at the opening of Prada’s new men’s store on Fifth Avenue in New York City, showcasing her unique style and cementing her status as a fashion icon. This event, along with her ongoing collaborations with luxury brands, highlights her growing influence in both entertainment and high fashion. Let’s dive into why Schafer’s appearance at the Prada store opening and her broader impact in the fashion industry are capturing attention across the United States.
A Statement Look at Prada’s Men’s Store Opening
On May 2, 2025, Hunter Schafer attended the grand opening of Prada’s men’s boutique on Fifth Avenue, an event that drew a star-studded crowd including Claire Danes, Benedict Cumberbatch, and Tracee Ellis Ross. Schafer, a Prada brand ambassador since 2021, made a bold statement by blending menswear and feminine elements in her outfit. She wore a leather blouson jacket from the Prada men’s collection, paired with a white maxi skirt, pumps, and a vibrant pink Prada tote bag. This look, styled by her frequent collaborator Dara Allen, was a perfect example of Schafer’s ability to challenge traditional fashion norms while embracing a chic, modern aesthetic.
The outfit wasn’t just about style—it was a nod to the store’s focus on menswear while showcasing Schafer’s knack for redefining gender boundaries in fashion. According to Harper’s Bazaar, her ensemble demonstrated “the power in blurring boundaries,” turning a simple sweat jacket into a statement piece with feminine touches. The event itself was a celebration of Prada’s growing presence in the U.S., with the Fifth Avenue boutique marking a significant milestone for the luxury brand. Schafer’s presence added a layer of excitement, drawing attention from fashion enthusiasts and media alike.[](https://www.harpersbazaar.com/celebrity/latest/a64654412/hunter-schafer-prada-mens-store-opening-blouson-jacket-pink-handbag/)
Schafer’s Longstanding Relationship with Prada
Schafer’s connection with Prada goes beyond one-off appearances. Since becoming a brand ambassador in 2021, she has been a recurring face in Prada’s campaigns and fashion shows. Earlier this year, on April 15, 2025, she starred alongside Kendall Jenner and Troye Sivan in Prada’s “Days of Summer” campaign, which featured pastel-hued boats and a relaxed, summery vibe. The campaign highlighted Prada’s ability to blend luxury with accessibility, and Schafer’s involvement underscored her appeal to a younger, trend-savvy audience.
Her appearance at Prada’s fall 2025 fashion show in Milan further solidified her role as a key figure for the brand. On February 27, 2025, Schafer sat front row, wearing a pastel-colored outfit that complemented the collection’s aesthetic. WWD noted her minimal makeup and straightened strawberry blond hair, which kept the focus on her effortlessly stylish look. These moments highlight why Schafer is a go-to ambassador for Prada, blending authenticity with high fashion in a way that resonates with fans and consumers.[](https://wwd.com/fashion-news/fashion-scoops/prada-taps-kendall-jenner-troye-sivan-hunter-schafer-campaign-1237086073/)[](https://wwd.com/pop-culture/celebrity-news/hunter-schafer-pastels-prada-fall-2025-milan-1237003159/)
A Fashion Icon with a Purpose
Beyond her fashion-forward appearances, Schafer is known for using her platform to address important social issues. As a transgender actress and activist, she has been vocal about challenges facing the trans community, particularly in the U.S. In February 2025, she made headlines after sharing on TikTok that her renewed U.S. passport listed her gender as male, despite her identifying as female on previous documents. This incident, which followed a controversial executive order, sparked widespread discussion about trans rights. Schafer’s openness about her experience, coupled with her refusal to be defined solely by her transgender identity, has made her a powerful voice for change.
At the Independent Spirit Awards on February 24, 2025, Schafer spoke to E! News about why she chose to share her passport story, emphasizing that it was about highlighting “the reality of the situation” rather than seeking drama. Her ability to balance advocacy with her career in entertainment and fashion has earned her respect from fans and industry insiders alike.[](https://www.eonline.com/news/1413852/why-euphorias-hunter-schafer-wanted-to-share-her-experience-after-being-issued-male-passport)
Schafer’s Influence in the U.S. Fashion Scene
Schafer’s impact extends beyond Prada. She has been a prominent figure at major U.S. fashion events, including the Met Gala and the Vanity Fair Oscars Party. At a pre-Met Gala event on May 5, 2025, she joined Priyanka Chopra and Lupita Nyong’o to celebrate a collaboration between designer Olivier Rousteing and Johnnie Walker Vault. Schafer’s bold mini-dress with tiny wings stood out, showcasing her willingness to take risks with her style. News18 described her look as one that “turned heads,” further cementing her reputation as a trendsetter.[](https://www.news18.com/movies/priyanka-chopra-poses-with-lupita-nyongo-euphoria-star-hunter-schafer-ahead-of-met-gala-ws-l-9324133.html)
Her work with other luxury brands, such as Shiseido and Mugler, also highlights her versatility. As a Shiseido spokesperson since 2022, Schafer has favored sleek hairstyles and minimal makeup, aligning with the brand’s focus on natural beauty. Her recent campaign for Mugler’s Angel Stellar fragrance, released in 2023, emphasized her ability to embody a brand’s vision while staying true to her unique identity. The Hollywood Reporter praised her approach, noting that the Mugler scent “feels really in line with what I try to build myself to be.”[]
(https://www.hollywoodreporter.com/lifestyle/shopping/hunter-schafer-mugler-stellar-fragrance-campaign-red-carpet-style-inspirations-1236224580/)
Why Schafer’s Store Appearances Matter
Retail store openings, like Prada’s Fifth Avenue event, are more than just celebrations—they’re strategic moves to strengthen a brand’s presence in key markets like the U.S. Schafer’s attendance at these events draws attention to the brand while appealing to a diverse, younger demographic. Her ability to connect with audiences through her authentic style and advocacy makes her a valuable asset for brands looking to stand out in a competitive market.
In the U.S., where luxury retail is a multi-billion-dollar industry, celebrities like Schafer play a crucial role in driving consumer interest. According to industry reports, celebrity endorsements can boost brand visibility by up to 20%, and Schafer’s involvement with Prada is a prime example of this. Her appearances at store openings and fashion events create buzz, both in person and online, as fans and fashion lovers share her looks across social media platforms like Instagram and TikTok.
What’s Next for Hunter Schafer?
As Schafer continues to balance her acting career with her fashion endeavors, fans are eager to see what’s next. Rumors have swirled about her potential casting as Mystique in an upcoming X-Men reboot, with Schafer herself acknowledging the fan speculation in a February 2025 interview with Entertainment Tonight. While no official confirmation has come from Marvel, her enthusiasm for the role has sparked excitement among fans. SuperHeroHype reported her saying, “That would be cool,” in response to the casting rumors, hinting at her openness to new opportunities.[](https://www.superherohype.com/news/593752-x-men-mystique-hunter-schafer-marvel-rumor-euphoria)
In the meantime, Schafer remains a fixture in the fashion world, with upcoming projects likely to include more collaborations with Prada and other luxury brands. Her role in the third season of Euphoria, currently in production, will also keep her in the spotlight. Whether she’s walking the red carpet, attending a store opening, or advocating for change, Hunter Schafer continues to captivate audiences with her talent, style, and authenticity.
Conclusion
Hunter Schafer’s appearance at Prada’s Fifth Avenue men’s store opening is just one chapter in her evolving story as a fashion and cultural icon. Her ability to blend bold style with meaningful advocacy makes her a standout figure in the U.S. and beyond. From her Prada campaigns to her red-carpet moments, Schafer is redefining what it means to be a modern celebrity. As she continues to make her mark, one thing is clear: Hunter Schafer is a name to watch in both fashion and entertainment.
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