Pinterest, one of the leading visual discovery platforms, has released its trending topics for June 2025. These trends offer valuable insights for content creators, marketers, and businesses looking to engage audiences and increase their online visibility. Understanding what’s trending on Pinterest helps tailor content that resonates with users, driving more engagement and potential conversions.
In this article, we’ll explore Pinterest’s June trends, how marketers can leverage them, and why staying updated with Pinterest’s insights is critical in today’s digital marketing landscape.
What Are Pinterest Trends?
Pinterest Trends is a feature that highlights popular search terms and topics on the platform. It gives a clear picture of what users are actively interested in, allowing content creators to design posts, pins, and campaigns that align with current demands. Pinterest’s data is especially valuable because it reflects the interests of people who are often planning purchases or seeking inspiration, making it a powerful tool for marketers.
For the month of June, Pinterest’s trends span across lifestyle, fashion, food, travel, and wellness categories. This diversity offers opportunities for brands in multiple industries to tap into seasonal and emerging interests.
Key Pinterest Trends for June 2025
1. Summer Fashion Essentials
With summer officially underway in many regions, searches related to summer fashion are on the rise. Keywords like “lightweight dresses,” “summer accessories,” and “beachwear styles” are trending. Marketers in the fashion industry should focus on creating content that showcases stylish yet comfortable summer clothing and accessories.
Including summer lookbooks, style guides, and shopping lists in your Pinterest content can attract fashion-conscious users planning their wardrobes.
2. Outdoor Entertaining Ideas
Pinterest users are looking for inspiration to host gatherings outdoors. Searches such as “backyard party ideas,” “summer BBQ recipes,” and “outdoor décor” have gained significant traction. For brands in food, lifestyle, and home décor, this is the perfect time to share recipes, party planning tips, and decoration ideas suited for summer.
This trend also presents an excellent opportunity for businesses selling outdoor furniture or event supplies to promote their products through engaging pins.
3. Healthy Summer Recipes
Health-conscious users are searching for refreshing and nutritious meal ideas ideal for warmer weather. Phrases like “easy summer salads,” “fruit-infused drinks,” and “grilled vegetable recipes” are trending. Food bloggers and health brands can capitalize on this by sharing visually appealing recipes that emphasize fresh, seasonal ingredients.
Promoting quick, healthy meals that fit into a busy summer lifestyle resonates well with Pinterest’s audience.
4. Travel and Staycation Plans
As travel restrictions ease in many areas, there’s a renewed interest in both local getaways and international trips. Popular searches include “best summer vacation spots,” “road trip packing lists,” and “staycation ideas.” Travel agencies, hotels, and tourism boards can leverage this trend by creating content that highlights attractive destinations and travel tips.
Offering travel itineraries and packing guides in Pinterest posts helps users plan their perfect summer trips.
5. Wellness and Self-Care Routines
The focus on mental and physical wellness continues to grow, with users searching for “morning meditation routines,” “DIY skincare treatments,” and “summer fitness challenges.” Wellness brands and influencers can share tips, tutorials, and motivational content that encourage self-care during the busy summer months.
Pinterest’s audience appreciates authentic and practical wellness advice that fits easily into daily life.
How Marketers Can Use Pinterest’s June Trends
Align Content with Seasonal Interests
Creating content that matches these seasonal interests ensures higher engagement and visibility. For example, a food brand might post summer salad recipes, while a fashion retailer could showcase summer wardrobe essentials.
Using Pinterest’s trending keywords in titles, descriptions, and hashtags improves searchability and reach.
Create Engaging Visual Content
Pinterest is a highly visual platform. High-quality images, infographics, and short videos that capture the essence of the trend will perform better. Pin formats like Idea Pins offer opportunities to showcase multiple related images or a step-by-step guide, increasing user interaction.
Plan Campaigns Around Popular Themes
Marketers should consider running promotions, contests, or collaborations themed around these trends. For instance, a wellness brand might launch a “30-day summer self-care challenge” on Pinterest, encouraging users to engage regularly.
Collaborating with influencers who align with these trends can also amplify the campaign’s reach.
Monitor Analytics and Adapt Quickly
Pinterest provides analytics tools that help track how your pins perform. By regularly monitoring which types of content related to June trends gain traction, marketers can refine their strategies and focus on what works best.
Why Pinterest Trends Matter for Marketers and Creators
Pinterest is not just a social media platform; it acts as a search engine for inspiration and ideas. Unlike other platforms where content is often consumed passively, Pinterest users actively search for solutions, products, and ideas. This means marketing on Pinterest can influence purchase decisions more effectively.
Moreover, Pinterest’s trend data reflects future consumer behavior. Content aligned with these trends stays relevant longer and has a better chance to go viral.
How to Stay Updated on Pinterest Trends
Marketers and content creators can regularly check Pinterest Trends via the platform’s dedicated trends tool. It offers real-time data and monthly reports on trending searches, providing valuable input for content calendars and marketing plans.
Subscribing to Pinterest’s official blog and newsletters is also helpful to receive trend updates and best practice tips.
Conclusion
Pinterest’s June trends provide a roadmap for creators and marketers to engage audiences with timely and relevant content. From summer fashion and outdoor entertaining to wellness and travel, these trending topics reflect what users are passionate about this season.
By aligning content strategies with these trends, brands can increase their visibility, drive engagement, and ultimately grow their business. For those aiming to succeed on Pinterest, regularly monitoring trends and adapting quickly is key.
To explore Pinterest’s trending topics and leverage them for your marketing efforts, visit the official Pinterest Trends page here.
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