Fashion icon and actress Emily Ratajkowski has taken center stage as the face of Kurt Geiger’s High Summer 2025 campaign, bringing with her a distinct retro Americana vibe that’s turning heads in the fashion world. Known for her confident elegance and timeless beauty, Ratajkowski effortlessly embodies the spirit of this bold and nostalgic collection.
The campaign merges modern fashion with vintage inspiration, and it’s no surprise that Ratajkowski was chosen to lead it. Her strong connection with both high fashion and pop culture makes her a perfect fit for the London-based brand seeking to stand out in the global summer style narrative.
Discover the full collection here
A Nostalgic Take on American Summer Glam
Kurt Geiger’s High Summer 2025 campaign takes a bold step back in time, drawing inspiration from mid-century American fashion fused with contemporary design elements. Think sun-drenched boardwalks, classic convertibles, and vintage swimwear motifs—all wrapped in a sleek, modern package.
The aesthetic is unapologetically glamorous, filled with vibrant colors, bold accessories, and a touch of Old Hollywood charm. From oversized sunglasses to statement platform heels and candy-colored clutches, every piece in the campaign feels like a tribute to carefree summer days of the past.
Shop the retro-inspired accessories
Why Emily Ratajkowski Was the Perfect Fit
Ratajkowski, who has previously fronted campaigns for major brands like Versace and DKNY, brings her signature blend of confidence and allure to the table. Her involvement with Kurt Geiger is not just about aesthetics—it’s about making a statement.
In a behind-the-scenes interview, she shared:
“This campaign celebrates bold femininity and nostalgia, two things I really connect with. It’s about being confident, playful, and fearless—exactly what summer should feel like.”
Emily’s large global following and status as a modern style icon give Kurt Geiger the perfect platform to reach younger, fashion-forward audiences while still appealing to longtime luxury accessory lovers.
London Meets the American Dream
While Kurt Geiger is a British brand, the campaign’s American vibe marks an intentional pivot to embrace more international themes in its creative direction. By tapping into the nostalgic aesthetic of 1950s and 60s Americana, the label creates a refreshing contrast with its signature London edge.
The backdrop of the campaign includes desert highways, classic diners, and motel pool scenes, all captured through a sun-bleached, cinematic lens. These visuals pair perfectly with the brand’s latest collection of footwear and handbags, designed to evoke wanderlust and effortless chic.
Explore Kurt Geiger’s footwear collection
Key Pieces from the Collection
Several standout items from the High Summer 2025 collection are already trending on social media. These include:
- The “Skyline” Platform Heels – Chunky, colorful, and surprisingly versatile for day-to-night wear
- The “Rodeo” Tote Bag – A roomy statement piece featuring playful prints and retro embellishments
- Crystal Embellished Slides – The perfect blend of comfort and glamor, ideal for beach-to-bar transitions
Each piece blends style with functionality, staying true to Kurt Geiger’s reputation for luxury accessories that are made to be worn—not just admired.
Campaign Photography and Creative Direction
The campaign was shot by renowned fashion photographer Cass Bird, known for her work with Calvin Klein and Vogue. Her lens adds a natural, candid energy to the visuals, enhancing the carefree tone of the campaign.
Styling was led by Alex White, who chose bold color palettes, denim-on-denim looks, and vintage floral prints to convey a mix of sensuality and Americana cool.
Together, Bird and White created a world that feels both aspirational and accessible—an ideal canvas for Emily Ratajkowski’s signature look.
Influencers and Social Media Buzz
Since the campaign’s launch, social media has been abuzz with reactions. TikTok style influencers are recreating looks from the campaign using the hashtag #KurtGeigerSummer. Instagram reels highlight the versatility of the collection, with Ratajkowski’s outfits becoming instant trendsetters.
Fashion blogs and YouTube reviews have also praised the brand for “reviving the retro trend without falling into clichés,” a delicate balance that Kurt Geiger seems to have mastered.
What This Means for Kurt Geiger
This campaign marks a significant moment for Kurt Geiger, as the brand looks to expand its global appeal. By teaming up with an international style figure like Ratajkowski and embracing a bold, recognizable theme, the brand is making it clear that it wants to play a bigger role in the summer fashion conversation.
It’s also a smart move to align its identity with summer fun, travel, and statement accessories—all major drivers of fashion spending during the warmer months.
Learn more about Kurt Geiger’s brand story
Final Thoughts
With its mix of nostalgia, elegance, and modern energy, Kurt Geiger’s High Summer 2025 campaign is shaping up to be one of the season’s most talked-about fashion launches. Emily Ratajkowski brings power and personality to the collection, proving yet again why she remains a force in the fashion industry.
The campaign doesn’t just sell clothes or accessories—it sells a feeling. A feeling of warmth, adventure, and confidence that resonates deeply with the fashion-conscious consumer of today.
Whether you’re a fan of retro aesthetics or just want to upgrade your summer wardrobe, this campaign offers more than just style—it delivers a whole experience.
Check out the full campaign online at KurtGeiger.com
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