MSU joins Conference USA, officially kicking off a new chapter in the university’s athletic journey. The announcement was made early Monday morning by the university president, marking a significant realignment in college sports. The move is set to take effect at the beginning of the 2025–2026 academic year
This transition comes after months of speculation and strategic planning. MSU’s entry into Conference USA not only changes the competitive landscape for the school’s teams but also reflects larger shifts in collegiate athletics driven by market visibility, media rights, and regional rivalry opportunities
Here are seven key things to know about what this move means for MSU, its fans, and the future of the conference
1. Why MSU Chose Conference USA
For years, MSU has been evaluating opportunities to elevate its athletic programs. According to university officials, the decision to join Conference USA was driven by increased exposure, better travel logistics, and the ability to compete against similarly resourced schools
The leadership team highlighted the opportunity for more nationally televised games and a greater chance to build regional rivalries that engage fans and alumni
2. What This Means for MSU Athletics
The change affects all MSU sports programs—from football and basketball to soccer, track and field, and women’s volleyball. These teams will now compete against Conference USA institutions like Western Kentucky, Liberty University, and UTEP
Coaches from multiple programs have voiced enthusiasm, citing stronger recruiting potential, better competition, and enhanced postseason opportunities. This move is expected to raise MSU’s athletic profile across all sports
3. Impact on Student-Athletes
MSU joins Conference USA at a time when student-athlete welfare is a priority nationwide. The university has confirmed that the transition plan includes additional support services for players, including academic flexibility, wellness programs, and adjusted travel schedules to reduce academic disruption
Athletic Director Mark Reynolds noted that travel distances will remain manageable, ensuring that MSU students continue to balance athletics with academics successfully
4. Financial and Media Benefits
Conference USA has recently renewed its media rights agreements, including deals with ESPN and CBS Sports Network. This means MSU games are expected to be featured on national television more often, increasing school visibility and potential sponsorship revenue
Joining Conference USA also unlocks additional financial benefits, including conference revenue sharing, bowl game eligibility for football, and access to better postseason platforms for other sports
5. What Happens to MSU’s Rivalries?
While MSU will leave behind some familiar matchups from its previous conference, the move to Conference USA also creates exciting new rivalries. Fans can expect fresh competitive energy when MSU faces established teams like Middle Tennessee and Louisiana Tech
Athletic leaders have also indicated the possibility of maintaining non-conference rivalry games annually, ensuring fans don’t lose all their favorite matchups
6. Recruitment and Facilities Expansion
One of the major long-term advantages of MSU joining Conference USA is improved recruiting leverage. Competing in a more visible and competitive league is expected to attract higher-caliber athletes across all sports
To support the transition, MSU has announced plans to upgrade its facilities, including a new training center and expanded seating at the football stadium. These projects are expected to break ground within the next year
7. Fan and Alumni Reaction
The reaction to the announcement that MSU joins Conference USA has been overwhelmingly positive. Alumni associations, booster clubs, and fan forums are abuzz with excitement, sharing memories and predictions about MSU’s future in the league
University President Dr. Ellen Walker called it “a transformational moment for MSU,” noting that the move aligns with the school’s academic, athletic, and community-building goals
What’s Next
MSU will officially begin Conference USA competition in Fall 2025. Until then, the university will complete its final season in the current conference, while preparing for a smooth transition to its new league home
The months ahead will include press conferences, media tours, athlete orientations, and logistical planning for the 2025–2026 schedule. Fans can expect new merchandise, revamped branding, and a marketing push highlighting MSU’s next era
As the realignment wave continues across college athletics, MSU joins Conference USA not just to follow a trend—but to lead its own future toward growth, excellence, and national relevance
