Fans attending Cowboys games and other events at the stadium will now see Charlotte Tilbury’s most popular beauty products—including the Airbrush Flawless Foundation and Hollywood Contour Wand—featured prominently in the cheerleaders’ signature looks.
This partnership marks a major step for the British beauty brand as it continues to expand its presence across the U.S. and into the world of professional sports.
This partnership is about more than just makeup. It’s a celebration of confidence, empowerment, and star power. Charlotte Tilbury, the globally recognized makeup artist and founder of the brand, is known for her philosophy that makeup can be both transformative and empowering.
Teaming up with the Dallas Cowboys Cheerleaders, one of the most recognized cheerleading squads in the world, reinforces that belief.
The cheerleaders are admired not only for their iconic performances but also for their strong presence, discipline, and style. This partnership gives them access to top-tier beauty tools to amplify their performance look while under stadium lights, during high-pressure televised games, and throughout major media appearances.
Charlotte Tilbury’s involvement goes beyond branding—her top-selling products are now part of the cheerleaders’ daily beauty routine.
Here’s a look at what’s included:
With these products, the Dallas Cowboys Cheerleaders will maintain a radiant, camera-ready look through all their high-energy routines.
To explore Charlotte Tilbury’s full range, fans can visit the official website.
Charlotte Tilbury has always advocated for empowering women through her beauty line, and this partnership brings that vision to life in a new and unique way.
“The Dallas Cowboys Cheerleaders represent confidence, talent, and strength—values that I share deeply,” said Tilbury. “This partnership is about more than beauty. It’s about celebrating performance, energy, and individuality.”
This sentiment aligns perfectly with the DCC’s legacy of inspiring young women and setting the gold standard for professional cheerleading across the U.S.
Expect to see more than just subtle branding. AT&T Stadium will now be the epicenter of Charlotte Tilbury’s “sports glam” movement.
From interactive beauty booths at major games and events to limited-edition makeup kits inspired by the cheerleaders’ game-day glam, this partnership is expected to roll out several touchpoints for fans and consumers alike.
Even the official DCC locker room has been stocked with Charlotte Tilbury essentials—proof that this is not just a PR move, but a performance partnership built on product trust and visibility.
Fans may also be able to purchase curated “Game Day Glam” kits online and at select retailers. Updates will likely be shared via Charlotte Tilbury’s Instagram and Dallas Cowboys Cheerleaders’ official page
Industry experts say this partnership could mark a larger trend in crossovers between the beauty industry and professional sports.
As the line between performance and entertainment continues to blur, brands are looking for new, exciting ways to connect with broader audiences. Makeup partnerships with sports franchises—particularly high-profile ones like the Dallas Cowboys—offer a fresh way to introduce products to passionate and diverse fanbases.
We’ve seen beauty brands partner with artists and fashion icons, but entering the sports arena, especially through a powerhouse like the DCC, is relatively new and potentially game-changing.
Charlotte Tilbury’s move could open the door for more brand collaborations inside major sports venues.
Charlotte Tilbury’s exclusive partnership with the Dallas Cowboys Cheerleaders is not just a moment—it’s a movement.
By placing trusted, high-performance beauty products in the hands of elite performers, Tilbury has once again proven her brand’s dedication to confidence, performance, and transformation.
This collaboration fuses the excitement of NFL game days with the glitz and glamor of professional beauty artistry. Fans can look forward to dazzling cheerleader looks, new product reveals, and a whole new era of sports glam starting now.
For more updates, follow Charlotte Tilbury and the Dallas Cowboys Cheerleaders for behind-the-scenes content, new product drops, and glam tutorials.
Also Read – Skinimalism Trend Is Redefining Beauty Routines This Year
In a powerful move reflecting the rapid acceleration of artificial intelligence (AI) technology, Amphenol Corporation…
In a strategic push to enhance customer experience and fuel revenue growth, Tractor Supply Company…
In a bold leadership move that’s making headlines in both the automotive and sports entertainment…
Froedtert Hospital and the Medical College of Wisconsin – Milwaukee, WI, stand as one of…
Ochsner Medical Center New Orleans stands tall as one of the leading hospitals in Louisiana…
Houston Methodist Hospital in Houston, Texas is one of the most respected and advanced hospitals…