Close-up of a young man putting on toothpaste on a toothbrush to brush his teeth in the bathroom in the morning.
Better & Better, a brand known for merging wellness with personal care, has launched its latest innovation — vitamin-infused, fluoride-free toothpastes. These new products are designed for both adults and children, promising not just cleaner teeth but also added health benefits.
The launch introduces two standout products: Detoxifying Whitening Toothpaste and Children’s Vitamin Toothpaste, each infused with essential nutrients that promote holistic oral and body health.
These new offerings are fluoride-free, catering to the growing demand for natural alternatives in dental care. Instead of fluoride, Better & Better has turned to a blend of vitamins, minerals, and detoxifying ingredients to support gum strength, whiten teeth, and provide daily vitamin supplementation.
Learn more about Better & Better products
Unlike conventional toothpastes that focus only on cleaning teeth, Better & Better’s latest products are formulated with vitamins that absorb directly through the mouth’s mucous membranes — a method that some experts claim is more effective than pills or gummies.
The Detoxifying Whitening Toothpaste is packed with vitamin B12, D3, and E, along with natural ingredients like green tea, peppermint oil, and coconut oil. This toothpaste helps detoxify the mouth and body while gently whitening the teeth — all without artificial sweeteners or preservatives.
On the other hand, the Children’s Vitamin Toothpaste focuses on providing essential nutrients for growing kids. With flavors children love and a completely safe, fluoride-free base, the toothpaste includes vitamin D3, B12, and folate, helping support healthy development and immune function.
Better & Better co-founder Vladimir Vukicevic explained,
“We’re committed to creating everyday wellness routines that do more for your health. With our new vitamin-infused toothpastes, brushing teeth becomes an opportunity to support the body in a clean, effective, and chemical-free way.”
The decision to create fluoride-free alternatives was driven by growing concerns about overexposure to fluoride and the potential side effects, especially in children.
Parents and health-conscious consumers are now seeking natural and non-toxic oral care solutions, and Better & Better has stepped in to meet that demand.
According to research, overexposure to fluoride can lead to dental fluorosis — a condition that causes discoloration of the teeth. Additionally, some studies have suggested a potential link between high fluoride intake and developmental issues in children.
By removing fluoride and replacing it with beneficial vitamins, Better & Better is not only reducing potential health risks but also enhancing oral health in a more holistic way.
Explore the science behind fluoride-free toothpaste
These new toothpaste lines are vegan, cruelty-free, and made with clean ingredients. Better & Better sources its ingredients ethically and avoids the use of artificial dyes, SLS, or parabens.
The company also emphasizes sustainability — their packaging is 100% recyclable and made from renewable materials.
Vukicevic adds,
“We’re proud to combine science, nature, and purpose. Our products are built for modern consumers who want to align their health and values.”
For those interested in eco-conscious brands that also prioritize wellness, Better & Better’s move is a refreshing change in the oral care market.
Discover Better & Better’s sustainability efforts
While vitamin-infused toothpaste is still a relatively new concept, many experts believe it could have a meaningful impact on daily health routines.
Dr. Linda Morales, a holistic dentist based in California, commented,
“Topical vitamin absorption through the oral mucosa is a promising area. Better & Better’s formulation could really help people who have trouble taking supplements the traditional way.”
For children, she also noted that a vitamin toothpaste could serve as a dual-purpose tool — supporting both oral and immune health, especially during the crucial early development stages.
The vitamin-infused toothpastes are now available on the Better & Better website and through select wellness retailers.
Pricing ranges between \$9.99 and \$12.99 per tube, depending on the formula. The brand also offers a subscription model for families and individuals looking to integrate the toothpaste into their long-term routine with convenience and savings.
Each toothpaste features unique flavor profiles:
Better & Better’s launch is more than just a product release — it’s a signal of how personal care is evolving. As consumers become more informed and mindful, they are shifting toward products that serve multiple purposes, are free from harmful chemicals, and align with eco-conscious lifestyles.
This innovative toothpaste is not just about brushing; it’s about enhancing the body’s overall function and making wellness a daily habit — starting with one of the most routine tasks of all.
As wellness and self-care converge with oral hygiene, it’s likely that other brands may soon follow in Better & Better’s footsteps.
For now, this brand stands out for delivering exactly what its name promises — a better and better way to care for your health.
Shop Better & Better’s full line of products here
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