In a groundbreaking move set to reshape the fashion industry, Kornit Digital, a global leader in sustainable digital textile production, has joined forces with MAS Holdings, South Asia’s largest apparel technology company, to overhaul fashion production by 2026. This strategic partnership, announced on May 21, 2025, aims to tackle the industry’s long-standing challenges of overproduction, waste, and supply chain inefficiencies through innovative, on-demand manufacturing. By combining Kornit’s cutting-edge digital printing technology with MAS Holdings’ expertise in supply chain management, the collaboration promises to deliver a more sustainable, agile, and profitable future for fashion brands, retailers, and consumers alike.
A New Era for Fashion Production
The fashion industry has long been criticized for its environmental impact and inefficient practices. Traditional manufacturing often involves producing large quantities of garments based on demand forecasts, leading to an estimated 30% overproduction globally. This results in billions of unsold items ending up in landfills, significant water waste, and greenhouse gas emissions. The partnership between Kornit Digital and MAS Holdings seeks to change this by introducing a data-driven, on-demand production model that aligns with modern consumer demands for sustainability, speed, and customization.
Kornit Digital, headquartered in Israel, is a pioneer in digital fashion and textile production technologies. Its solutions, including direct-to-garment (DTG) and roll-to-roll printing systems, allow for high-quality, eco-friendly production with minimal waste. MAS Holdings, through its North American subsidiary MAS ACME USA, brings decades of expertise in apparel manufacturing and supply chain orchestration. Known for working with global giants like Nike, Victoria’s Secret, and Gap, MAS Holdings is a trusted name in delivering operational excellence. Together, these two industry leaders are poised to transform how fashion is produced, making it more responsive to real-time market trends.
Addressing Industry Pain Points
The fashion supply chain is often described as the world’s oldest and most complex, yet it struggles to meet today’s fast-paced consumer expectations. Shoppers now demand endless choices, quick delivery, and sustainable practices—needs that traditional methods cannot efficiently support. Overproduction leads to markdowns, costing retailers billions annually, while stockouts frustrate customers and result in lost sales. Long lead times from overseas manufacturing further complicate the ability to respond to trends quickly.
This partnership addresses these challenges head-on. By integrating Kornit’s digital production systems with MAS’s data diagnostics and supply chain expertise, brands can produce garments closer to the point of sale, reducing lead times and minimizing waste. Weekly production runs in the U.S. will allow retailers to maintain optimal inventory levels, ensuring products are available without overstocking. This on-shore flexibility not only cuts costs but also aligns with growing consumer demand for ethical and environmentally responsible fashion.
Ronen Samuel, CEO of Kornit Digital, emphasized the urgency of this transformation: “The fashion industry is fundamentally broken, riddled with inefficiencies that harm both businesses and the planet. Our partnership with MAS ACME USA offers a proven alternative, enabling brands to produce what customers want, when they want it, without the waste.”
Sustainability at the Core
Sustainability is a driving force behind this collaboration. Kornit Digital has a strong track record of prioritizing eco-friendly practices. According to its 2021 Impact and Environmental, Social, and Governance (ESG) Report, Kornit’s systems use up to 95% less water and 94% less energy compared to traditional analog processes, while producing up to 83% fewer greenhouse gas emissions. By 2026, the company projects its technologies will enable the responsible production of approximately 2.5 billion apparel items, eliminating an estimated 1.1 billion overproduced items.
MAS Holdings complements this vision with its commitment to sustainable supply chain practices. Its subsidiary, MAS ACME USA, acts as a strategic hub that uses data diagnostics to optimize production, ensuring brands only produce what is needed. Brad Ballentine, CEO of MAS ACME USA, highlighted the synergy: “Kornit’s digital production systems are the perfect fit for our vision of demand-driven, onshore manufacturing. Together, we’re building a supply chain that’s smarter, faster, and greener.”
This partnership not only reduces environmental impact but also improves profitability for brands. By minimizing overproduction and markdowns, retailers can maximize full-price sell-through and free up working capital. Consumers benefit too, with greater product availability and the ability to access custom, trend-driven designs without long wait times.
The Power of On-Demand Production
At the heart of this partnership is Kornit’s advanced technology, including its Apollo high-volume production system and the All-Inclusive Click (AIC) model, which generated $14.5 million in recurring revenue in Q1 2025. The Apollo system allows for efficient, high-quality production runs, while the AIC model lowers barriers to entry for brands adopting digital printing. These tools enable rapid, small-batch production, allowing brands to test designs, respond to trends, and scale production as needed.
MAS Holdings enhances this capability with its precision data diagnostics, which provide real-time insights into consumer demand. This data-driven approach ensures brands can make informed decisions about what to produce, reducing the risk of overstocking or missing sales opportunities. For example, a retailer could launch 150 new designs weekly, analyze which ones perform best via digital platforms like Instagram or TikTok, and produce only the top sellers, all without holding excess inventory.
This model also empowers creativity. Kornit’s direct-to-fabric and direct-to-garment systems support unlimited graphic expression, allowing designers to experiment with bold, unique designs. The Leicester Made 2025 event, a collaboration between Kornit and Fashion-Enter Ltd., showcased this potential by featuring student designs printed on-demand using Kornit’s Atlas MAX and Presto MAX systems. Such initiatives highlight how the partnership fosters innovation while promoting sustainable practices.
A Win for Brands, Retailers, and Consumers
The Kornit-MAS partnership offers three key benefits for the fashion industry:
- On-Shore Supply Chain Flexibility: By producing closer to the point of sale, brands can respond to market demands in days rather than months, eliminating the delays of traditional overseas manufacturing.
- Maximized Efficiency: Data-driven production optimizes inventory levels, reducing waste and freeing up capital for reinvestment in new designs or marketing.
- Sustainable Growth: The combination of Kornit’s eco-friendly technology and MAS’s supply chain expertise creates a model that minimizes environmental impact while meeting consumer expectations for ethical production.
These advantages are already resonating with major brands. MAS Holdings’ collaborations with companies like Nike, Gap, and Victoria’s Secret demonstrate its ability to deliver for high-profile clients. By integrating Kornit’s technology, these brands can further enhance their supply chains, offering consumers more sustainable and personalized fashion options.
Looking Ahead to 2026
As the fashion industry heads toward 2026, the Kornit-MAS partnership sets a bold precedent for what’s possible. By addressing the inefficiencies of traditional manufacturing, the collaboration is paving the way for a more responsive, responsible, and creative industry. Kornit’s financial health, with a market capitalization of $1.06 billion and a strong current ratio of 11.93, underscores its ability to drive this transformation. Meanwhile, MAS Holdings’ global reach and expertise ensure the partnership can scale to meet the needs of brands worldwide.
For consumers, this means access to fashion that reflects their values—sustainability, individuality, and speed. For retailers, it’s an opportunity to boost profitability while reducing environmental impact. And for the planet, it’s a step toward a future where fashion doesn’t come at the cost of natural resources.
The partnership is already gaining attention, with industry leaders praising its potential to revolutionize apparel production. As Ronen Samuel stated, “This is about making fashion better—for brands, for consumers, and for the world.” With 2026 on the horizon, the Kornit Digital and MAS Holdings collaboration is poised to lead the charge in transforming the fashion industry for the better.
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