Santander Consumer USA, a leading auto finance company, has unveiled Drive Together, a new digital platform designed to connect auto dealers with high-quality, pre-qualified customer leads. The program leverages real-time website traffic data and pre-qualification tools to deliver leads that are ready to buy—and it’s already turning heads in the automotive retail space.
In a competitive market where car dealerships struggle to convert online interest into actual showroom visits, Santander’s new initiative could be a game changer. Here’s everything you need to know about Santander Consumer Drive Together, how it works, and what it means for auto dealers across the U.S.
Drive Together is a lead-generation and customer engagement platform created by Santander Consumer to boost dealer sales and improve customer targeting. The program captures website traffic data from auto dealers’ digital platforms and filters it using Santander’s financing pre-approval systems.
The result? Dealers receive verified, pre-qualified car buyer leads who are more likely to convert into actual customers.
Drive Together brings together:
This creates a streamlined system where both dealers and customers save time and increase efficiency in the buying process.
The digital transformation of auto sales has accelerated in recent years. Customers now begin their car-buying journey online—researching models, checking inventory, and seeking financing options.
However, many dealerships struggle to:
With Drive Together, Santander aims to fill that gap. By integrating credit pre-qualification into online lead capture, the tool ensures that dealerships spend time only on leads that matter.
Santander’s VP of Dealer Services, [Insert Name if available], noted,
“Drive Together helps dealers engage smarter. We’re giving them pre-qualified leads that improve showroom traffic and boost conversion rates.”
Drive Together follows a three-step process:
When a potential car buyer visits a dealership’s website, the Drive Together system quietly monitors behavior and collects basic data (with user consent).
If the visitor is interested in financing, they are encouraged to fill out a short pre-qualification form powered by Santander’s secure credit analysis tools. This does not impact credit scores and gives a realistic financing snapshot.
Once pre-qualified, the lead is instantly sent to the participating dealership, complete with contact details, budget range, and credit status. The dealer can then follow up with custom offers, schedule test drives, or start the approval process.
It’s a win-win:
Drive Together filters out casual browsers, giving dealers access to buyers who are financially ready to make a purchase.
With pre-qualification done upfront, sales teams can shorten the time-to-close, creating a better experience for both sides.
Instead of chasing unqualified leads, dealerships can focus their sales team’s time and energy more effectively.
Customers don’t need to wait for financing answers—they know their buying power early on, making the experience smoother.
Drive Together can seamlessly integrate into a dealership’s CRM or digital marketing tools, making adoption easy and scalable.
The launch of Drive Together reflects Santander’s continued investment in digital tools that benefit both consumers and dealer partners. The company has already gained attention for its robust online auto lending capabilities—and this new initiative builds on that foundation.
The move also positions Santander competitively among major auto finance players, especially as more consumers demand faster, smarter, and mobile-first car-buying experiences.
Auto industry analyst [Insert Expert Name] commented:
“Programs like Drive Together are the future of auto retail. It combines credit tech with marketing automation, helping dealers thrive in a tough market.”
Initial feedback from dealerships participating in the pilot rollout has been positive. Many have reported:
Dealers also appreciate the no-risk model, where leads are based on actual buyer interest and financing potential, rather than just name and phone number.
As one dealer shared anonymously:
“We’re not wasting time calling 50 people to close 5 deals anymore. With Drive Together, we know who can actually buy.”
Santander plans to expand the rollout of Drive Together across major dealer networks in 2025, with further features to be added later this year. These may include:
Dealers interested in joining the program can contact Santander’s Dealer Services team or visit the official Drive Together portal.
With the launch of Santander Consumer Drive Together, the auto industry gets a powerful tool that matches the right customers with the right dealers at the right time. By using real-time data, financing pre-qualification, and dealer-focused delivery, Santander is helping reshape how cars are bought and sold in the digital age.
For dealers, it’s not just a new product—it’s a smarter way to grow.
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