USA Basketball has announced a major leadership move by appointing Sue Bird, the iconic four-time Olympic gold medalist and five-time WNBA champion, as the Managing Director of the Women’s National Team. This decision marks a new era for the U.S. women’s basketball program as it prepares for the 2024 Paris Olympics and beyond.
Bird, 43, is stepping into a front-office role that puts her at the center of planning and building the next generation of champions. She replaces Carol Callan, who had served in the position for over 25 years and helped lead the team to multiple gold medals and global dominance.
Sue Bird: A Basketball Icon with a New Mission
Sue Bird is one of the most respected figures in basketball history. Known for her calm leadership, court vision, and winning mentality, she retired from professional basketball in 2022 after a legendary career with the Seattle Storm in the WNBA. Bird has also played a key role in Team USA’s success, contributing to five consecutive Olympic gold medals from 2004 to 2020 and multiple FIBA World Cup victories.

Her transition from player to executive is seen as a natural progression. Speaking about her new role, Bird said, “I’m excited and honored to help shape the future of USA Women’s Basketball. It’s more than just winning gold. It’s about growing the game and supporting the athletes in every way.”
Bird has long been an advocate for women in sports and has used her platform to elevate conversations around equal pay, mental health, and player empowerment. Her leadership is expected to bring fresh energy and perspective to the national team’s structure.
Learn more about Sue Bird’s Hall of Fame career and impact on women’s basketball.
A Changing of the Guard
Bird’s appointment comes at a time when USA Basketball is undergoing generational changes. Several veteran players have retired or are nearing the end of their careers. This transition period requires strong leadership, not just on the court but behind the scenes.
Replacing Carol Callan is no small feat. Under Callan’s leadership, the U.S. women’s team achieved a remarkable 70-3 record in Olympic and World Cup play. She was instrumental in establishing the U.S. as the most dominant force in international women’s basketball.
Jim Tooley, USA Basketball CEO, shared his confidence in Bird’s abilities: “Sue Bird understands what it takes to build a winning culture. Her experience, integrity, and passion for the game make her the perfect choice to lead our women’s national team program.”
Read more about USA Basketball’s history of global success.
What Will Bird’s Role Involve?
As the Managing Director, Bird will oversee all aspects of the women’s national team program. Her duties will include:
- Scouting and recruiting top talent from the WNBA and NCAA.
- Working with coaches and trainers to prepare the team for international tournaments.
- Promoting the growth of women’s basketball at grassroots and professional levels.
- Developing long-term plans for Olympic and FIBA World Cup success.
Bird will also play a critical role in choosing the roster for the 2024 Paris Olympics, where the U.S. team will aim for its eighth consecutive gold medal.
For more information, check USA Basketball’s official announcement.
Fans and Players React
The basketball community has widely celebrated the announcement. Fellow WNBA players and coaches expressed excitement over Bird’s new position, calling it a “game-changer” for women’s sports leadership.

WNBA star Diana Taurasi, Bird’s longtime teammate and friend, said, “There’s nobody better for the job. Sue knows the game inside and out, and she cares deeply about the players.”
The move also drew praise on social media, where fans highlighted Bird’s leadership skills and vision. Many see this as a bold and forward-thinking step by USA Basketball to prioritize player development and inclusion.
Explore reactions to Bird’s appointment on ESPN.
Looking Ahead: Paris 2024 and Beyond
With less than 15 months before the Paris Olympics, Bird has little time to settle into her new role. Her immediate task will be to help identify the best 12-player roster capable of maintaining Team USA’s gold medal streak.
Beyond the Olympics, Bird is expected to build a sustainable system that identifies and nurtures young talent through youth programs and national training camps. Her involvement could reshape how Team USA recruits and supports players at all levels.
Bird’s appointment could also inspire more women to take on leadership roles in sports management — a field where female voices remain underrepresented.
Conclusion: A Historic Move for USA Basketball
Sue Bird’s appointment as Managing Director of the USA Women’s National Team is more than just a title change — it’s a statement. It shows that USA Basketball values leadership, vision, and continuity from those who have lived and breathed the game at the highest level.
As Bird begins this new chapter, all eyes will be on how she leads the team into the next Olympic cycle and builds a legacy off the court to match the one she created on it.
Suggestions:
- USA Basketball – Official Website
- Sue Bird WNBA Stats & Profile
- FIBA Women’s World Cup
- Olympic Basketball History
- ESPN Women’s Basketball Coverage
Also Read – Full List: MLS Teams Ranked Among 50 Richest in Soccer