Tesla has recently raised the price of its top-tier Cybertruck variant, the Cyberbeast, by $15,000 in the United States. The new price now stands at $114,990, compared to the earlier $99,990. This sharp price hike has caught the attention of both potential buyers and industry experts, as it significantly changes the affordability and positioning of the Cybertruck Cyberbeast in the electric pickup market.
The Cyberbeast is the performance-focused version of the Tesla Cybertruck. It comes with a tri-motor all-wheel-drive system designed to deliver unmatched speed, acceleration, and towing strength in an electric truck. With a staggering 845 horsepower, the Cyberbeast can go from 0 to 60 mph in just 2.6 seconds, making it one of the fastest electric trucks available today.
For truck buyers who want a mix of futuristic design, raw power, and advanced electric technology, the Cyberbeast stands out as Tesla’s flagship pickup. However, the new price tag raises the question of whether these premium features justify the higher cost.
Along with the price increase, Tesla has introduced a new Luxe Package for the Cyberbeast. This package is bundled into the purchase and brings several luxury and premium features to the table.
The package includes Tesla’s supervised Full Self-Driving system, a step forward in Tesla’s goal of autonomous driving. This feature provides advanced driver-assist functions such as Navigate on Autopilot, automatic lane changes, and autopark capabilities.
Another addition is lifetime access to Tesla’s Supercharger network. This perk allows owners to charge their Cyberbeast at Tesla stations across the country without additional cost, which can be a major long-term benefit for frequent drivers.
Tesla is also offering extended service coverage for the Cyberbeast, which includes wheel and tire protection, windshield repair, and routine maintenance. For an advanced electric vehicle with specialized parts, this service package helps reduce ownership costs over the first few years.
The Luxe Package provides premium connectivity features, including live traffic visualization, satellite-view maps, and media streaming. These features enhance the in-car entertainment and navigation experience.
Taken together, the Luxe Package is designed to deliver a luxury ownership experience. Still, for some buyers, bundling these features into the truck may feel like paying extra for add-ons they may not fully use.
The new $114,990 price tag makes the Cyberbeast less accessible to many customers. Tesla originally marketed the Cybertruck as a revolutionary electric pickup with a wide range of trims and pricing options. However, this increase shifts the Cyberbeast firmly into the luxury EV market.
For those who were already stretching their budgets to buy the Cyberbeast, the $15,000 hike could push the truck out of reach. Even for Tesla enthusiasts, the new pricing raises questions about long-term affordability.
One of the biggest implications of this price increase is that the Cyberbeast now exceeds the $80,000 threshold for federal EV tax credits in the United States. Buyers may lose out on up to $7,500 in incentives, effectively making the price gap even larger.
Since the Luxe Package is included by default, customers are left with no option to choose a stripped-down version of the Cyberbeast. This means buyers must pay for features they may not need, which has been a point of criticism among Tesla followers.
There are several possible reasons behind Tesla’s decision to raise the Cyberbeast price and add the Luxe Package.
Industry analysts are divided on Tesla’s move.
Some experts believe the increase strengthens Tesla’s image as a luxury EV maker. They argue that the Cyberbeast is not meant to be a budget-friendly vehicle, and the added Luxe Package ensures customers receive an exclusive experience.
On the other hand, critics worry that the steep price increase could slow down Cyberbeast sales. Tesla has already been facing challenges in ramping up Cybertruck deliveries due to supply chain and production constraints. Making the vehicle even more expensive could limit its audience to only wealthy buyers.
Tesla’s decision to raise the Cyberbeast price may reflect its strategy for the future of its brand. The company appears to be focusing more on premium features, software, and service bundles rather than competing purely on price.
For Tesla fans who value cutting-edge technology, exclusive perks, and performance, the Cyberbeast remains one of the most exciting electric trucks available. But for those who expected affordability alongside innovation, this decision may come as a disappointment.
The Cyberbeast will continue to attract attention as Tesla’s boldest vehicle yet, but whether it can sustain strong demand at its new price point remains to be seen.
The $15,000 price hike on the Tesla Cybertruck Cyberbeast represents more than just a simple increase in cost. It signals a shift in Tesla’s approach to its flagship electric truck, positioning it as a premium, high-performance product bundled with luxury features.
For potential buyers, the decision means carefully weighing the value of the Luxe Package against the significantly higher price. With the loss of eligibility for federal tax credits and fewer options for customization, the Cyberbeast is no longer just an electric truck; it’s a luxury lifestyle statement.
Tesla’s strategy may succeed in carving out a niche among high-end buyers, but it could also risk alienating a portion of its fan base who hoped for a more affordable path into the future of electric trucks.
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