When it comes to makeup, high prices don’t always mean high quality. In 2025, drugstore makeup brands in the USA have stepped up their game, offering top-notch products at budget-friendly prices. Whether you’re looking for a flawless foundation, a long-lasting lipstick, or a smudge-proof mascara, the best drugstore makeup brands have got you covered. Let’s dive into the top brands that offer quality, affordability, and accessibility!
Why Choose Drugstore Makeup?
- Budget-Friendly: High-quality beauty products at a fraction of the price of luxury brands.
- Easily Accessible: Available at local pharmacies, supermarkets, and online stores.
- Comparable Quality: Many drugstore brands offer formulas that rival high-end products.
- Diverse Range: From foundations for all skin types to highly pigmented eyeshadows, drugstore brands cater to everyone.
Top Drugstore Makeup Brands in 2025
Here’s a look at the best drugstore makeup brands that have taken over the beauty world this year:
1. Maybelline New York – Best for Versatility & Trendy Products
- Known for iconic mascaras like Lash Sensational Sky High and Great Lash.
- Offers a wide range of foundations, including Fit Me Matte + Poreless for oily skin and Fit Me Dewy + Smooth for dry skin.
- Lipsticks like SuperStay Matte Ink provide long-lasting, vibrant color.
- Affordable and easily available in most stores.
2. L’Oréal Paris – Best for Luxury at a Drugstore Price
- High-end quality formulas at affordable prices.
- True Match Foundation comes in a wide range of shades for all skin tones.
- Voluminous Lash Paradise Mascara is a dupe for many high-end mascaras.
- Offers skincare-infused makeup, like Age Perfect Radiant Serum Foundation.
3. NYX Professional Makeup – Best for Bold & Artistic Looks
- Known for highly pigmented, trendy products perfect for makeup lovers.
- Butter Gloss is a cult-favorite lip gloss with a smooth and non-sticky formula.
- Micro Brow Pencil is a great affordable alternative to luxury brow pencils.
- Offers colorful eyeliners and bold eyeshadows for creative makeup lovers.
4. e.l.f. Cosmetics – Best for Vegan & Cruelty-Free Beauty
- 100% cruelty-free and budget-friendly brand.
- Camo Concealer offers full coverage and is a dupe for Tarte Shape Tape.
- Putty Primer is a must-have for smooth makeup application.
- Great range of skincare-infused makeup like Halo Glow Liquid Filter.
5. CoverGirl – Best for Inclusive Shade Ranges
- Certified cruelty-free and widely available.
- TruBlend Matte Made Foundation offers a matte finish with buildable coverage.
- Exhibitionist Mascaras provide volume and length at an affordable price.
- Lipsticks and glosses are known for their hydrating formulas and pigmentation.
6. Milani – Best for Luxury-Like Packaging & Quality
- Affordable, high-performing products with beautiful packaging.
- Conceal + Perfect 2-in-1 Foundation & Concealer is a top-selling base product.
- Baked Blushes provide a radiant finish and are comparable to high-end blushes.
- Lip products like Amore Matte Lip Crème are known for longevity and bold color.
7. Wet n Wild – Best for Super Affordable, High-Quality Products
- Great for makeup beginners or those on a tight budget.
- Photo Focus Foundation offers a natural matte finish with great coverage.
- MegaGlo Highlighting Powder is one of the best drugstore highlighters.
- Wide range of eye products, from eyeliners to colorful eyeshadows.
8. Revlon – Best for Classic, Timeless Makeup
- A legacy drugstore brand known for long-wearing makeup.
- ColorStay Foundation is a favorite for its oil-control and long-lasting formula.
- Super Lustrous Lipstick comes in a variety of finishes and shades.
- So Fierce! Mascara delivers dramatic lash volume.
9. Physicians Formula – Best for Sensitive Skin
- Hypoallergenic and dermatologist-tested formulas.
- Butter Bronzer is a favorite for its creamy texture and natural finish.
- Organic Wear Line offers clean beauty products at an affordable price.
- Free from harsh chemicals, perfect for those with sensitive skin.
10. Rimmel London – Best for Long-Lasting Makeup
- Offers budget-friendly products that are long-wearing and smudge-proof.
- Stay Matte Pressed Powder controls shine all day.
- ScandalEyes Waterproof Eyeliners are perfect for a smudge-free look.
- Provocalips 16HR Lip Color ensures all-day wear without fading.
How to Choose the Right Drugstore Makeup for You
When selecting drugstore makeup, consider these factors:
1. Skin Type Matters
- Oily skin? Look for matte and oil-free formulas.
- Dry skin? Opt for hydrating and luminous products.
- Sensitive skin? Choose fragrance-free and dermatologist-tested makeup.
2. Undertone & Shade Matching
- Test foundation shades on your jawline to find the perfect match.
- Know your undertone: cool (pink), warm (yellow), or neutral (mix of both).
3. Ingredients to Look For
- Hyaluronic acid for hydration.
- Salicylic acid for acne-prone skin.
- SPF-infused makeup for sun protection.
4. Reviews & Swatches
- Check online reviews before purchasing.
- Look for swatches on different skin tones to gauge the true color.
Final Thoughts
Drugstore makeup brands in 2025 offer high-quality beauty products at unbeatable prices. Whether you’re a makeup newbie or a beauty enthusiast, there’s something for everyone. From Maybelline’s iconic mascaras to e.l.f.’s vegan-friendly options, these brands ensure you look fabulous without breaking the bank. So, next time you visit your local drugstore or shop online, be sure to check out these top brands!
Which drugstore makeup brand is your favorite? Let us know in the comments!
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