Josef Who isn’t your average traveler. Known online as “Not your average Joe,” he is a digital creator, founder of Travel. Train. Repeat. (TTR), and a born nomad with roots in Mexico, Austria, Indonesia, and Australia. Currently based in Da Nang, Vietnam, Josef shares his unique journey across the globe to inspire others to live boldly and freely.
From Global Roots to Da Nang Streets
Josef was born into a culturally rich background that gave him a deep appreciation for people, places, and stories from around the world. Growing up in multiple countries shaped his curiosity and drive to keep exploring. This blend of cultures became the fuel behind his lifestyle of always moving and always learning.
His current chapter began in Da Nang, Vietnam. He arrived in 2023 after landing a fully remote sales job. Before this he was a door knocker, selling residential solar for commission only. Those early experiences were physically exhausting but also emotionally transformative. Josef embraced the hard work, seeing it as a necessary step toward building something bigger & opening doors to the next stage.
Travel Train Repeat: A Lifestyle with Purpose
Josef’s fitness & lifestyle brand, Travel. Train. Repeat., is more than just a slogan. It is a mindset. He travels with intention & believes this is the best way to learn about the world we live in. Along the way, he trains both his body and mind, building discipline, mental resilience, and meaningful connections.
His content showcases not just the beauty of the places he visits, but the lessons learned along the way. He encourages others to take action and let go of perfectionism. Josef believes the journey is just as important as the destination, and that mindset is at the heart of everything he shares.
The Hustle Behind the Screens
The life Josef shows online did not come easy. Behind every scenic post is a long story of hard work and sacrifice. From knocking doors, often seen as one of the most unglamorous and unforgiving jobs, to working fully online within 12 months. Josef’s life changed when we decided to take action.
After three years in his remote sales role, Josef had decided to resign to pursue his personal projects full time. Although the job offered financial stability, it left him feeling disconnected from his creative purpose. In July 2025, Josef made a major decision. He left his sales job to reclaim his time and focus on what truly mattered to him. It was a bold step that took courage, but one that aligned with his mission – to help others live happier and more fulfilling lives.
Milestones and Achievements
Despite the obstacles, Josef has achieved a lot:
- He built a loyal community of over 13,000 followers on TikTok & Instagram
- He launched a personal brand (@jsoefwho) that blends storytelling, travel, and personal growth
- He introduced a thoughtful gesture by pledging to donate one cent for every new follower (30 days of tips series in 2024)
- He created meaningful content that helps people confront fear, embrace change, and take action
- He recently launched TTR (Travel. Train. Repeat.) – a fitness brand aimed to help travellers stay fit and connected.
Josef uses his platform to reflect not just on success, but on the effort and struggle that come with it. His approach is honest and refreshing, making his story relatable to people at all stages of life.
Daily Life in Da Nang
Josef’s daily routine in Da Nang is a balance between structure and spontaneity. His mornings often start with movement, exercise, walks, or quiet time with a cup of coffee. His afternoons are spent creating content, working out (through calisthenics), or simply connecting with others in the community.
Da Nang offers Josef an affordable and vibrant base. The city’s mix of beach life, local culture, and nomad-friendly atmosphere makes it an ideal home for a creator who values freedom and connection.
Voice of Inspiration
What makes Josef’s content stand out is his voice. He speaks openly, shares honestly, and avoids the polished perfectionism often seen online. His posts reflect real emotions, whether he is celebrating a win or reflecting on a tough lesson.
Josef often shares thoughts with his younger self, hoping to reach others who need that same message today. He reminds people that it is okay to pivot, to start over, and to move at your own pace. His transparency helps others feel seen and encouraged to take their own first step.
Struggles That Shaped Him
Josef’s path has been full of challenges. He has faced financial pressure, long workdays, language barriers, and the uncertainty that comes with building something from scratch. But these struggles helped him grow. They taught him patience, adaptability, and the importance of trusting the process.
He is honest about the moments he feels lost or unsure, and that honesty builds trust. Josef believes that failure is not the opposite of success, but part of the process. He continues to remind his followers that starting over is not a weakness but a strength.
What’s Next? Stepping Into Purpose
Now that Josef has stepped away from conventional work, his focus is clear. He wants to expand Travel Train Repeat into a full lifestyle and fitness brand. He is working on new types of content, storytelling formats, and creative collaborations.
More importantly, he wants to help others take the leap. Whether it is starting a business, beginning a fitness journey, or moving abroad, Josef wants to be the voice that says you can do this. His story is not just about travel but about reclaiming life on your own terms.
Why His Story Matters
In a world full of curated content and picture-perfect posts, Josef’s story feels real. He reminds us that freedom is possible but requires work. That success is rarely instant. And that your journey is valuable, even if it looks different from everyone else’s.
Josef shows that you do not need millions of followers or a massive budget to inspire others. You just need to be honest, consistent, and brave enough to show up as yourself.
Inspire Your Own Journey
If you are stuck, uncertain, or craving change, Josef’s story is a reminder that now is the time to begin. You do not need a perfect plan. You just need the courage to take one step, then another. Josef’s life is proof that action builds momentum, and that your story has the power to impact others even as you are still writing it.
Travel with intention. Train your body and mind. Repeat to build who you are. That is the message Josef lives and shares every day.
Do follow @josefwho Instagram
& @traveltrainrepeat https://www.instagram.com/traveltrainrepeat
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