Two top-rated Florida tour companies have officially made waves in the travel industry. Adventure tour businesses from Naples and Marco Island have been recognized in the USA TODAY 10Best Readers’ Choice Awards, ranking among the top 10 boat tours in the United States.
These tour operators—known for their stunning coastal journeys, dolphin sightings, and eco-education—are no longer just local treasures. Now, thanks to national recognition, they are getting the spotlight they deserve.
Learn more about USA TODAY’s travel rankings here.
Florida has long been admired for its unique blend of marine wildlife, island landscapes, and year-round sunshine. But in recent years, Naples and Marco Island boat tour companies have redefined the nature tour experience.
One of the celebrated winners, Cool Beans Cruises, offers luxurious catamaran tours out of Naples. Their experiences range from sunset sails to private family charters. Customers frequently mention the crew’s hospitality and the chance to spot dolphins and manatees up close.
Similarly, Eco Endeavors on Marco Island has gained acclaim for its small-group, educational tours through the Ten Thousand Islands National Wildlife Refuge. This area is a paradise for nature lovers, boasting mangrove forests, tidal creeks, and remote beaches.
The key to their success isn’t just the natural environment—it’s also thoughtful storytelling, eco-awareness, and outstanding guest service.
According to travel analyst Mark Petersen, “These boat tours provide an immersive look into Florida’s ecology. It’s not just about sightseeing. It’s about connecting people to nature.”
Moreover, travelers consistently give five-star reviews for knowledgeable guides, family-friendly experiences, and the opportunity to enjoy Florida’s west coast from a new angle.
Book a tour with Cool Beans Cruises on their official website.
The recognition from USA TODAY’s 10Best list is not just a win for the tour operators—it’s a major boost for Southwest Florida’s economy.
Boat tours are a vital part of Naples and Marco Island’s tourism economy, bringing in thousands of visitors each year. The area has always been popular among retirees and seasonal tourists, but this award places it on the map for new travelers seeking quality experiences.
Naples Chamber of Commerce President Lisa Hamilton shared, “Awards like this help travelers discover hidden gems. These tours offer an authentic Florida experience and encourage sustainable tourism, which is a priority for us.”
According to Visit Florida, the state’s official tourism bureau, eco-tourism and boat adventures are among the fastest-growing segments in the region.
The recognition did not come overnight. Many of the featured companies have been operating for over a decade, building reputations through word-of-mouth and consistent quality.
Captain Kelly Johnson, co-owner of Eco Endeavors, says, “We started with just one boat and a dream to show people the real Florida. To see our work recognized on a national platform—it’s incredibly rewarding.”
Each tour is carefully planned to avoid disturbing local wildlife. Guides are trained in marine biology and environmental protection practices, making sure tourists not only enjoy the scenery but learn something too.
Online travel forums and review platforms like TripAdvisor and Google Reviews are filled with glowing testimonials.
Tourist Sarah Morales from Colorado wrote, “I’ve been on plenty of boat tours, but the Marco Island experience was something else. We saw dolphins playing in the water and collected shells on a private island. It was magical!”
Others echo the same sentiment: these tours offer a rare combination of fun, relaxation, and education.
With this recent award, more travelers are expected to flock to Naples and Marco Island to experience these top-ranked tours. The exposure also sets the stage for further investment in sustainable tourism infrastructure, including cleaner boats, educational centers, and conservation programs.
Local officials hope the award encourages other tour operators to raise the bar and focus on eco-friendly practices and personalized guest experiences.
The future looks bright for Southwest Florida’s water-based tourism, especially as travelers increasingly seek authentic, nature-driven adventures.
Naples and Marco Island’s inclusion in the 10Best list is more than a title—it’s a reflection of years of dedication, passion, and community support. For travelers looking to discover Florida’s marine beauty, these tours are a must.
So whether you’re a solo traveler, a family with kids, or a retired couple seeking peace on the water—these award-winning tours promise memories that will last a lifetime.
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