Online shopping is easy—until it isn’t. Customers often deal with incorrect sizes, misleading photos, poor quality, and endless scrolling. With the rise of artificial intelligence, two powerful tools—GlanceAI and Google Try-On—promise to improve your entire online shopping journey. But do they live up to the hype?
We tested both to see if AI can finally close the gap between what you see and what you get online.
According to Statista, nearly 30% of all online purchases are returned. A majority of these returns are due to issues like incorrect sizing, unsatisfactory material, or misleading product images. This wastes time, money, and effort for both shoppers and retailers.
Despite massive investments in e-commerce platforms, most online stores still rely on static photos, generic size guides, and inconsistent reviews. That’s where AI comes in—to personalize and improve the online shopping experience.
GlanceAI is a browser extension designed to simplify online product evaluation. It uses generative AI to analyze customer reviews, product features, and brand reputation to provide a smart summary for each item you browse.
As soon as you land on a product page, GlanceAI shows a pop-up with quick highlights—pros, cons, alternatives, and insights based on your previous shopping behavior. This drastically reduces the time spent scrolling through irrelevant options.
When we used GlanceAI on Amazon to shop for a men’s blazer, it immediately summarized over 1,200 reviews, noting that “the fit is better for athletic builds” and that “several users found sleeves slightly long.” It also suggested a better alternative from another brand based on the same price range and style preferences.
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Cons:
GlanceAI feels like a shortcut through the clutter of e-commerce, turning complex decisions into simple insights.
Google Try-On is a new feature in Google Shopping that uses AR (augmented reality) and AI to show users how clothes and makeup would look on real human models. You can select a model that resembles your skin tone, body type, or facial structure—and instantly visualize the product on them.
We tested the feature using a pair of Ray-Ban sunglasses and a lip gloss from Fenty Beauty. The results were surprisingly accurate. The sunglasses wrapped realistically around the models’ faces, and the lip gloss adapted to different lighting conditions.
Even with clothing, like a summer dress, the AI simulates the fabric’s movement on various body shapes. It’s a major upgrade from the usual flat images and size charts.
Pros:
Cons:
Although not yet perfect, the experience makes online shopping feel much more personal and reliable.
The short answer: They come close.
GlanceAI tackles the research problem—by summarizing feedback and improving decision-making. Google Try-On handles the visual side—giving buyers confidence in how something will actually look. Combined, these tools reduce the most common frustrations of online shopping.
Instead of endlessly clicking, comparing, and reading hundreds of reviews, you get curated, personalized, and realistic insights in seconds.
With companies like Amazon, Sephora, and Nike already investing in similar AI technologies, the future of e-commerce seems poised for transformation. Some retailers are even experimenting with voice-based shopping paired with AI recommendations.
Imagine a world where your digital assistant not only finds products but previews them on your body type, checks reviews, compares prices, and processes your purchase—all in seconds. That future isn’t far off.
AI is also being used to reduce fashion waste by decreasing return rates, and to improve inventory forecasting by learning what types of products people are most likely to keep.
If you’ve ever felt overwhelmed, confused, or disappointed while shopping online, AI tools like GlanceAI and Google Try-On can make a real difference. They won’t completely replace in-store experiences just yet, but they’re taking us closer to a world where you can trust what you buy with just a few clicks.
As the technology improves, we can expect broader product support, better personalization, and full mobile integration. The age of intelligent, stress-free shopping is beginning—and it’s powered by artificial intelligence.
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