Niacinamide, also known as vitamin B3, has quickly become one of the most sought-after ingredients in the skincare world. Found in many serums today, this powerhouse nutrient works wonders on the skin when applied regularly. Whether you’re struggling with large pores, dullness, fine lines, or redness, a niacinamide serum can be the game-changing product in your skincare routine.
This ingredient isn’t just a temporary trend. Backed by science and recommended by dermatologists, niacinamide is here to stay.
Learn more about the science of niacinamide on Healthline
One of the biggest benefits of niacinamide serum is its ability to visibly reduce the size of pores. It helps regulate oil production in the skin, which prevents clogging and makes pores appear smaller over time.
Regular use can help balance oily skin and reduce acne breakouts caused by excess sebum. Even those with dry skin types can benefit from this effect without the drying side effects of many acne treatments.
If your skin looks tired, dull, or uneven, niacinamide could be the solution. It helps block the transfer of pigment within the skin, which can lighten dark spots and hyperpigmentation caused by sun damage or acne scars.
Studies have shown that consistent use of niacinamide serum for 8–12 weeks can significantly brighten skin tone and improve overall texture.
Read about niacinamide’s skin-brightening effect at Byrdie
Niacinamide is also well-known for its anti-inflammatory properties. People suffering from rosacea, eczema, or sensitive skin often find relief with this ingredient. It helps calm redness and soothes irritation, making it an excellent choice for sensitive skin users.
Start with a gentle cleanser to remove dirt and oil. Follow with a toner (if part of your routine) to prepare your skin.
Use 2–3 drops of niacinamide serum and gently apply it across your face and neck. It’s best used on damp skin for better absorption.
Seal the serum in with a moisturizer, and never forget sunscreen during the day. Niacinamide also helps improve the skin barrier, but sun protection is still essential.
You can apply niacinamide serum twice daily — in the morning and before bed — for best results.
Discover more usage tips from The Ordinary’s skincare guide
Yes, niacinamide is very versatile and works well with many popular skincare ingredients:
However, always patch-test new combinations or consult with a dermatologist before mixing actives.
The beauty of niacinamide serums is that they’re safe for almost everyone, regardless of skin type. Here’s a quick guide:
Even if you don’t have a specific skin concern, niacinamide can help keep your skin healthy, glowing, and balanced.
Here are some bestselling niacinamide serums that users love:
Explore the best niacinamide products reviewed on Allure
While niacinamide is gentle, there are a few things to avoid:
Absolutely. Whether you are just starting your skincare journey or are already a skincare enthusiast, niacinamide is a no-fuss, effective, and budget-friendly option that can give noticeable results with regular use. It addresses multiple skin concerns at once and plays well with others in your routine.
The versatility, scientific support, and affordability of niacinamide serums make them one of the top skincare products in 2025. If you’re looking to shrink pores, reduce redness, and boost your glow — niacinamide might just be your skin’s new best friend.
Check out more dermatology-backed skincare guides at American Academy of Dermatology.
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