In the age of social media, beauty trends change fast, and staying ahead means knowing who’s shaping the conversation. From viral makeup hacks to honest skincare reviews, today’s top U.S. beauty influencers aren’t just promoting products—they’re redefining beauty standards. If you’re someone who loves makeup, skincare, or just staying updated with beauty content, this article is for you.
We’ve rounded up the Top U.S. Beauty Influencers you should follow right now. These creators are not only inspiring millions with their looks but are also trusted voices in the beauty industry. Whether you’re a beginner or a seasoned beauty enthusiast, their content offers valuable tips, product reviews, and tutorials that can help you upgrade your beauty game.
Let’s meet the powerhouses leading the beauty movement in the U.S.
Instagram: @hudabeauty
YouTube: Huda Beauty
TikTok: @hudabeauty
Followers Combined: 70M+
When it comes to beauty, Huda Kattan is a household name. Originally a makeup artist and blogger, Huda turned her passion into a billion-dollar brand: Huda Beauty. Known for her glamorous looks, honest product reviews, and business tips, she’s a must-follow for anyone serious about beauty.
Huda brings the perfect blend of education and entertainment, which makes her one of the top U.S. beauty influencers in the world today.
Instagram: @jackieaina
YouTube: Jackie Aina
TikTok: @jackieaina
Followers Combined: 7M+
Jackie Aina is more than just a beauty influencer—she’s a voice for inclusivity and representation in the cosmetics industry. With years of experience as a professional makeup artist, Jackie has built a loyal fanbase for her honest product reviews, stunning makeup looks, and strong opinions.
Jackie’s bold, fun personality paired with her informative content makes her one of the most respected names in the U.S. beauty space.
Instagram: @nikkietutorials
YouTube: NikkieTutorials
TikTok: @nikkietutorials
Followers Combined: 40M+
Nikkie de Jager, aka NikkieTutorials, might be based in the Netherlands, but her influence in the U.S. beauty scene is massive. She rose to fame with her viral “Power of Makeup” video and has since worked with celebrities like Lady Gaga, Kim Kardashian, and Adele.
Nikkie’s influence stretches across continents, and she remains one of the top U.S. beauty influencers due to her massive U.S. fanbase and collaborations.
Instagram: @patrickstarrr
YouTube: PatrickStarrr
TikTok: @patrickstarrr
Followers Combined: 10M+
Patrick Starrr started as a makeup artist in MAC Cosmetics and is now the founder of ONE/SIZE Beauty, a brand known for its bold and inclusive products. Patrick’s content is colorful, empowering, and always glamorous.
If you love drama, sparkle, and self-expression, Patrick is the perfect addition to your beauty feed.
Instagram: @mikaylajmakeup
TikTok: @mikaylanogueira
YouTube: Mikayla Nogueira
Followers Combined: 20M+
Mikayla’s rise to fame is the perfect example of how TikTok is changing the beauty game. Known for her strong Boston accent, down-to-earth vibe, and brutally honest makeup reviews, Mikayla has become a fan favorite across all platforms.
Mikayla brings authenticity to beauty influencing, making her one of the fastest-growing top U.S. beauty influencers on social media.
Beauty influencers today do more than just show you how to apply eyeliner—they shape beauty trends, influence product development, and promote body positivity and self-expression.
Everyone’s beauty journey is different, and what works for one person may not work for another. Here’s how to pick influencers who’ll genuinely help:
✅ Match your skin tone and type – Their reviews will be more relevant.
✅ Watch their transparency – Do they label paid ads? Are they honest?
✅ Follow diverse voices – Try influencers of different backgrounds.
✅ Look for interaction – Influencers who reply to followers are often more grounded.
✅ Check consistency – Are they posting regularly with valuable content?
The beauty world is vast and ever-changing, but these top U.S. beauty influencers continue to rise above the noise with content that informs, inspires, and empowers. From glam transformations to no-makeup skincare routines, these creators offer a little something for everyone.
Following them isn’t just about keeping up with trends—it’s about learning from trusted voices who genuinely care about beauty as both art and identity.
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