The United States is in the grip of a literary fever, and it’s called romantasy. This sizzling blend of romance and fantasy has captured the hearts of readers across the country, from cozy bookstores to buzzing online communities like BookTok. With its mix of magical worlds, epic adventures, and steamy love stories, romantasy is more than just a trend—it’s a cultural phenomenon reshaping the publishing industry. Let’s dive into why this genre is soaring, who’s leading the charge, and what it means for readers and writers alike.
Romantasy, a portmanteau of “romance” and “fantasy,” is a subgenre where love stories intertwine with fantastical elements like dragons, magic, and mythical creatures. Unlike traditional fantasy, where romance might play a supporting role, romantasy places the love story front and center, often with a hefty dose of spice—think passionate encounters that keep readers flipping pages late into the night. It’s a genre that appeals to those who crave both heart-pounding adventure and heart-fluttering romance.
In the USA, romantasy has exploded, thanks in part to social media platforms like TikTok, where BookTok influencers share glowing reviews and dramatic readings. This online buzz has turned books into bestsellers overnight, with authors like Rebecca Yarros and Sarah J. Maas becoming household names. The genre’s appeal lies in its ability to transport readers to magical realms while delivering emotional, relatable love stories.
The romantasy boom isn’t just a flash in the pan. In 2024, the genre helped drive a 41.3% increase in science fiction and fantasy book sales, with romantasy leading the charge. Bestsellers like Fourth Wing by Rebecca Yarros and House of Flame and Shadow by Sarah J. Maas topped charts, earning accolades like the Goodreads Choice Award for best romantasy. These books aren’t just selling—they’re sparking conversations, fan art, and even cosplay at conventions across the country.
Why is romantasy resonating so deeply? For one, it offers an escape. In a world filled with stress, readers are drawn to stories that whisk them away to kingdoms of dragons or courts of fae, where love conquers all. The genre also appeals to a diverse audience, particularly younger readers and women, though its fanbase spans all genders and ages. Its inclusivity—featuring strong female leads, diverse casts, and sometimes LGBTQ+ relationships— makes it a welcoming space for readers seeking representation.
Social media has been a game-changer. BookTok, a corner of TikTok dedicated to books, has turned reading into a communal experience. Fans post videos sobbing over plot twists, swooning over romantic moments, or debating which character is the ultimate “book boyfriend.” This online enthusiasm has fueled conventions like Books, Gowns & Crowns in Renton, Washington, where over 700 fans gathered in 2024 to celebrate romantasy with cosplay, author meet-and-greets, and fantasy-themed balls. These events show how romantasy isn’t just a genre—it’s a lifestyle.
The USA’s romantasy scene is led by powerhouse authors who’ve mastered the art of blending magic and romance. Rebecca Yarros, dubbed the queen of romantasy, took the nation by storm with Fourth Wing and its sequel Onyx Storm. Her books, filled with dragon riders and forbidden love, have become cultural touchstones, with Onyx Storm billed as one of the biggest releases since Harry Potter. Fans camp out for midnight releases, and bookstores struggle to keep her titles in stock.
Sarah J. Maas, another titan, has built a loyal following with her A Court of Thorns and Roses series. Her books, known for their intricate world-building and spicy romance, have inspired fan fiction, tattoos, and even themed merchandise. Carissa Broadbent, a self-published author, has also risen to fame with her Shadowborn Duet, proving that indie authors can compete with traditional publishing giants. These women are redefining what it means to write fantasy, proving that romance can be just as epic as a dragon battle.
Romantasy’s appeal lies in its ability to balance escapism with emotional depth. Readers in the USA are drawn to stories that offer hope and empowerment, especially in turbulent times. The genre’s strong heroines—like Violet Sorrengail in Fourth Wing or Feyre in A Court of Thorns and Roses—are fighters, lovers, and survivors, resonating with readers who want to see women take charge. These characters aren’t just damsels; they’re wielding swords, casting spells, and making tough choices.
The genre also taps into universal themes of love and belonging. Whether it’s a human falling for a fae prince or a dragon rider bonding with her mate, romantasy explores relationships that feel larger than life yet deeply personal. The “spice” factor—those steamy scenes that BookTok loves to hype—adds an extra layer of excitement, making the genre feel bold and unapologetic.
Not everything in the romantasy world is magical. In 2025, a Baltimore convention billed as a romantasy extravaganza left authors and fans disappointed, with some comparing it to the infamous Fyre Festival. Attendees expected a glamorous fantasy ball but found disorganization and unmet promises, highlighting the risks of capitalizing on the genre’s popularity without delivering quality experiences. This incident sparked debates on BookTok about authenticity and the pressure to monetize fandoms.
Representation is another hot topic. While romantasy is more inclusive than many genres, some fans note that mainstream titles often center heterosexual, human-centric romances. Events like Books, Gowns & Crowns show growing diversity, but there’s still room for more stories featuring LGBTQ+ leads or non-human characters like minotaurs or elves in varied romantic dynamics.
What’s next for romantasy? The genre shows no signs of slowing down. Publishers are scrambling to sign new authors, and BookTok continues to drive sales. Conventions are popping up nationwide, from Seattle to New York, giving fans spaces to connect. Indie authors are also thriving, using platforms like Amazon to reach readers directly. The genre’s accessibility—easy to read yet rich in world-building—makes it a gateway for new readers, especially those who might not typically pick up a fantasy novel.
Romantasy is also influencing other media. Hollywood is eyeing adaptations, with rumors swirling about Fourth Wing becoming a TV series. Video games and graphic novels inspired by romantasy worlds are in development, promising to bring these stories to new audiences. As the genre grows, it’s likely to push boundaries, incorporating more diverse voices and experimental storytelling.
If you haven’t read a romantasy novel yet, now’s the time. Start with Fourth Wing or A Court of Thorns and Roses for a taste of the magic. Join BookTok to discover new authors and share your thoughts—it’s a community that welcomes newcomers with open arms. Whether you’re a fantasy nerd or a romance enthusiast, romantasy offers something for everyone: adventure, passion, and worlds that feel alive.
For aspiring writers, romantasy is a goldmine. The genre’s popularity means publishers are hungry for fresh voices. Platforms like Medium’s Passionate Writers encourage original stories, and self-publishing offers a direct path to readers. Just be sure to craft a story that delivers on its promises—fans expect both heart and heat.
Romantasy isn’t just a genre; it’s a movement. It’s about falling in love with stories that make your heart race and your imagination soar. In the USA, it’s uniting readers, inspiring creators, and proving that a good love story can change the world—one dragon, one kiss, one epic adventure at a time.
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