US Polo Assn. is celebrating its fifth year as the official apparel partner for the 2025 British Open Polo Championship for the Cowdray Gold Cup, marking another milestone in its growing influence in global sports marketing. For the first time ever, the prestigious tournament will be broadcast globally on ESPN, thanks to a new partnership aimed at expanding polo’s reach to broader audiences.
The announcement comes as excitement builds around the Cowdray Gold Cup, one of the world’s top-tier polo events held annually at Cowdray Park Polo Club in West Sussex, England. The move reflects the shared mission of both US Polo Assn. and ESPN to bring elite-level polo to fans around the world.
A Historic Milestone for US Polo Assn.
This is the fifth consecutive year that US Polo Assn. has served as the official apparel partner for the British Open Polo Championship, often referred to as the “Wimbledon of Polo.” The sports brand, known for its authentic connection to the sport of polo, has used the partnership to both support the game and build global brand awareness.
The apparel worn by athletes, event staff, and fans will once again showcase the brand’s signature style, featuring high-performance fabrics and designs tailored specifically for the sport.
The 2025 British Open Polo Championship: Bigger Than Ever
Held at the iconic Cowdray Park Polo Club, the 2025 edition of the British Open Polo Championship promises to be more thrilling and more visible than ever before. With international teams competing for one of the most prestigious trophies in the sport, this year’s tournament is already drawing global attention.
The partnership with ESPN takes that visibility to the next level. For the first time in its history, the tournament will be broadcast live to international audiences, including North America, South America, and parts of Asia and Europe.
Global Broadcast Powered by ESPN
The new deal with ESPN, one of the world’s most recognizable sports broadcasters, is being hailed as a breakthrough moment for polo. This broadcast will mark the first time ESPN has globally aired the British Open Polo Championship, offering fans the chance to watch live coverage, match highlights, and behind-the-scenes content from anywhere in the world.
This partnership opens the door to more televised polo events in the future, increasing the sport’s visibility and helping it reach new markets. It also aligns with U.S. Polo Assn.’s mission to modernize the image of polo while staying true to its heritage.
Comments From U.S. Polo Assn. Executives
Executives at USPA Global Licensing, which manages the U.S. Polo Assn. brand, expressed pride in the continued partnership with Cowdray Park and excitement about the ESPN broadcast.
They emphasized that this collaboration brings value not only to the brand but also to the sport of polo itself, as more people can discover and appreciate the athleticism, speed, and teamwork involved in high-goal matches.
The company views this global exposure as a long-term investment in the growth of polo, particularly among younger and more diverse audiences.
Strengthening the Brand’s Global Presence
With over 1,200 US Polo Assn. stores across 190 countries, the brand’s association with prestigious tournaments like the Cowdray Gold Cup has helped it build cultural and emotional connections with sports fans around the world.
The global broadcast aligns with the brand’s expansion into emerging markets and cements its identity as more than just a fashion brand but a true ambassador of the sport it represents.
In recent years, US Polo Assn. has been increasing its involvement in major polo events including the U.S. Open Polo Championship, Argentine Open, and the Westchester Cup.
Cowdray Park Polo Club: A Legacy of Excellence
Founded in 1910, Cowdray Park Polo Club is one of the most historic and respected venues in the sport. The Cowdray Gold Cup, the club’s premier tournament, attracts elite players and teams from across the globe.
By partnering with US Polo Assn., the club continues its tradition of excellence, innovation, and global outreach. The official apparel partnership ensures athletes are outfitted in gear that reflects both performance needs and the prestigious character of the event.
The 2025 tournament is expected to draw thousands of fans in person and millions more through global streaming and ESPN’s television coverage.
A Win for the Sport of Polo
The partnership among US Polo Assn., Cowdray Park Polo Club, and ESPN represents a major win for polo. For years, polo has struggled to gain mainstream media attention outside of traditional strongholds. This collaboration brings high-goal polo to a global stage, making it more accessible and exciting for new audiences.
With high-quality broadcast production, interviews, and coverage of the lifestyle surrounding the event, viewers can now experience the full atmosphere of the British Open Polo Championship from wherever they are.
What’s Next for U.S. Polo Assn.?
As the brand celebrates five years with the British Open Polo Championship, it is already looking ahead. There are plans to deepen its investment in grassroots polo, expand media partnerships, and launch new apparel lines that reflect the modern polo lifestyle.
The 2025 British Open Polo Championship is more than just a sporting event it’s a symbol of where the sport is headed. With the power of ESPN and the global appeal of US Polo Assn., polo is poised for a new era of growth and visibility.
Final Thoughts
The 2025 British Open Polo Championship will go down in history not just for the matches played but for the way it transformed how the world sees the sport of polo. Thanks to US Polo Assn.’s five-year commitment as official apparel partner and ESPN’s first-ever global broadcast of the event, polo is stepping boldly into the future.
This year’s tournament blends tradition with innovation, elite competition with worldwide access, and timeless style with modern storytelling making it a landmark moment for both the sport and the brand that represents it.
Read more – Judge Handling Trump Epstein Case Faces GOP Impeachment Push
