The Dewy Skin Trend has taken over the beauty world, thanks to platforms like Instagram and TikTok. This trend is all about achieving skin that looks healthy, hydrated, and glowing — similar to the smooth, light-reflective surface of glass. Sometimes also referred to as “glass skin,” the look focuses on shine, softness, and clarity.
Unlike matte makeup styles that focus on oil control and flat finishes, the dewy skin trend celebrates natural radiance and glow. It is no longer just about makeup. Skincare has now become the foundation of beauty routines, and this trend proves it.
The Origins of Dewy Skin: K-Beauty Influence
The dewy skin obsession comes from Korean beauty, often known as K-beauty. In South Korea, glowing skin is seen as a sign of youth and health. Over the years, K-beauty brands have developed products like hydrating essences, sleeping masks, and water-based creams that help achieve this luminous look.

With the rise of global beauty influencers and social media content, K-beauty trends quickly became popular in the West. Now, beauty lovers from around the world are trying to recreate the glass-like glow.
Key Products for Dewy Skin
To get dewy skin, you’ll need the right mix of skincare and makeup products. Here are the essentials that professionals and influencers swear by:
1. Hydrating Serums
These are often the first step in the routine. Look for serums that include:
- Hyaluronic acid – attracts moisture to the skin
- Niacinamide – brightens and evens out skin tone
- Glycerin – helps retain water in the skin
Suggested product: The Ordinary Hyaluronic Acid Serum
2. Moisturizers
A lightweight, dewy-finish moisturizer is key to locking in hydration. Choose formulas that are:
- Gel-based for oily skin
- Cream-based for dry skin
- Infused with brightening agents like Vitamin C
Recommended product: Clinique Moisture Surge 100H Auto-Replenishing Hydrator
3. Liquid Highlighters
These give the final radiant touch. Apply it on the high points of your face – cheekbones, nose, and forehead. Opt for formulas that blend seamlessly without glitter.
Editor’s pick: Charlotte Tilbury Hollywood Flawless Filter
Dewy Skin Routine: Step-by-Step Guide
Getting glowing skin doesn’t mean you need a 10-step routine. Here’s a simplified process to help you shine:
Step 1: Cleanse your face with a gentle face wash
Step 2: Apply a hydrating toner or essence
Step 3: Use a hyaluronic acid-based serum
Step 4: Follow with a brightening or glow moisturizer
Step 5: Add sunscreen with a dewy finish (SPF 30 or higher)
Step 6: Use a glow-enhancing primer
Step 7: Apply light coverage foundation or BB cream
Step 8: Finish with a cream highlighter or dewy setting spray
By layering hydrating products and using glowy makeup, you can achieve a lit-from-within look without making your skin look oily.
Tips for Different Skin Types
Oily Skin
Go for water-based and oil-free formulas. Avoid heavy creams and stick to gel moisturizers. Use mattifying products in the T-zone and dewy products on the outer face.
Dry Skin
Use thick creams and oils. Add a hydrating mask twice a week. Look for ingredients like ceramides and squalane.
Combination Skin
Balance is key. Use targeted skincare — moisturize drier areas and use mattifiers on oily zones.
Celebrities and Influencers Fueling the Trend
The dewy skin trend isn’t just popular with beauty vloggers — many celebrities have embraced it too. Stars like Hailey Bieber, Zendaya, and Korean actress Song Hye-kyo often show off radiant, glowy complexions on red carpets and in photoshoots.

On TikTok, creators like @mikaylanogueira and @skincarebyhyram have educated millions on products that help achieve this look. Their tutorials often go viral, showing just how impactful the trend has become.
Why People Love the Dewy Look
- Natural Beauty: It highlights your natural skin rather than covering it.
- Youthful Effect: Glowy skin gives a fresh and youthful appearance.
- Skin Health: It encourages people to care for their skin, not just mask imperfections.
- Trend-Friendly: Works well with minimalist makeup looks that are now in fashion.
Many users on Reddit’s beauty threads also note that the dewy skin trend helped them shift focus from covering up acne to healing and caring for their skin.
Risks and Common Mistakes
While glowing skin looks amazing, it’s important to avoid overdoing it. Too much highlighter or using greasy products can make the face look sweaty or oily.
Common mistakes include:
- Using thick, oil-based products on acne-prone skin
- Not layering products in the correct order
- Skipping sunscreen (which is a must for healthy skin)
Always do a patch test before using new skincare products and avoid mixing too many actives like acids and retinoids if your skin is sensitive.
Final Thoughts: Is Dewy Skin Here to Stay?
The dewy skin trend isn’t just a passing phase — it reflects a bigger change in the beauty industry. People now want skin that looks healthy, not just “made-up.” With increasing awareness about skincare, hydration, and natural beauty, this trend is likely to stay relevant for years to come.
It’s not about chasing perfection — it’s about celebrating skin in its real, glowing form.
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